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Gizmodo is a technology, science, and internet culture website that publishes news, reviews, and commentary. Founded in 2002, it is one of the oldest tech news sites on the internet. Gizmodo is known for its independent reporting and its focus on the future of technology.
Company : Gizmodo
Industry : Technology NewsDigital MediaConsumer Electronics
Gizmodo Key Value propositions
Gizmodo Latest news
Latest | Gizmodo
© 2024 GIZMODO USA LLC. Reviews Tech · Reviews Tech ... Tech News Gaming · Tech News Gaming · <i>Elden Ring</i> Update for ...
Gizmodo - Wikipedia
Gizmodo is a design, technology, science, and science fiction website. It was originally launched as part of the Gawker Media network run by Nick Denton, ...
Gizmodo | The Future Is Here
gizmodo. Get the best tech, science, and culture news in your inbox daily. Select. io9. News from the future, delivered to your present. Select. Please select ...
I Cut the 'Big Five' Tech Giants From My Life. It Was Hell
Feb 7, 2019 ... ... news recently with the exposure of Facebook emails where CEO Mark ... Graphic: Jim Cooke (Gizmodo). These companies are unavoidable because ...
Gizmodo SWOT Analysis
Strengths
Established brand with a loyal readershipStrong online presence and social media engagementReputation for independent and in-depth reporting
Weaknesses
Reliant on advertising revenueCompetition from larger tech news outletsPotential for bias in product reviews
Opportunities
Expand into new content formats like video and podcastsPartner with tech companies for events and sponsored contentLeverage AI for content personalization and recommendations
Threats
Declining trust in online mediaAd-blocking technology impacting revenue streamsEvolving consumption habits shifting away from traditional media
Top Marketing Strategies for Gizmodo
Leveraging Social Media for Community Building
Transform social media platforms into active communities by engaging with followers, fostering discussions, and hosting live Q&A sessions with experts. This will strengthen brand loyalty and drive organic reach, enhancing audience interaction and brand awareness.
Targeted Advertising and Influencer Marketing
Utilize data-driven advertising campaigns on platforms frequented by the target audience, partnering with relevant influencers to promote Gizmodo's content. This will drive targeted traffic and generate leads, expanding brand visibility and attracting new readers.
Gizmodo User Persona
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Gizmodo Geographic and Demographic Insights
Geographic Insights: Gizmodo's primary market is the US, followed by the UK and Canada. English-speaking countries with strong tech industries contribute significantly to their readership.
United States
45.2%
United Kingdom
10.7%
Canada
8.5%
Australia
6.2%
India
5.9%
Demographic Insights: Gizmodo's audience is predominantly male, with a strong following among millennials aged 25-34.
Gizmodo Socio-economic Profile
Household and Income Insights: Gizmodo's users typically come from households of 2-4 people, indicating a mix of students, young professionals, and families. The income distribution leans towards medium, reflecting a broad audience.
Educational and Employment Insights: Gizmodo's audience largely consists of employed individuals, with a significant portion being full-time workers or students. The majority hold a university or college degree.
Gizmodo Behavioral Insights
Interest-Based Insights: Gizmodo's audience is interested in a variety of tech, science, and cultural topics, including gaming, streaming, electric vehicles, space exploration, AI, sustainability, and cybersecurity.
Technology and Social Media Usage: Gizmodo's audience is highly active on social media, particularly Twitter and YouTube. While they primarily use desktops, mobile usage is also significant.
Gizmodo Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
TechCrunch | 23.8% | Tech News, Startups, Venture Capital |
The Verge | 21.2% | Technology, Science, Culture |
CNET | 18.9% | Consumer Electronics, Product Reviews, Tech News |