Find stats on top websites
Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
The Verge
Ars Technica
Top Marketing Channels
The Verge
- Content Marketing
- Examples: in-depth reviews, breaking news, feature articles
- Campaigns: Future of Tech Series, Verge Reviews Spotlight, Decoder Podcast Promotion
- Social Media Marketing
- Examples: Twitter updates, YouTube video releases, Instagram stories
- Campaigns: Vergecast promo, Tech News Daily, Product Hands-on Sneak Peeks
- Email Marketing
- Examples: daily newsletters, weekly roundups, special event alerts
- Campaigns: The Verge Daily Newsletter, Top Tech Stories of the Week, CES 2024 Coverage Signup
Top Sales Channels
- Display Advertising
- banner ads, native ads, sponsored content sections
- Tech Brand A Display Ads, Gadget Retailer B Native Content, Software Company C Sponsored Review
- Affiliate Marketing
- product review links, buying guides, deal aggregators
- Best Laptops 2024 Buying Guide, Black Friday Tech Deals, Smart Home Gadget Recommendations
- Podcast Sponsorships
- pre-roll ads, mid-roll ads, host-read endorsements
- Vergecast Sponsor Segment, Decoder Podcast Partner Spotlight, Tech Podcast Advertising
Gizmodo SWOT Analysis
Strengths
Strong brand reputation and recognition
High-quality multimedia content production (videos
podcasts)
Diverse content covering tech
culture
and science
Weaknesses
Potential for ad-blocker impact on revenue
Risk of content fatigue due to broad coverage
Reliance on ad revenue can impact editorial independence perception
Opportunities
Expand into more niche tech topics
Grow subscription-based premium content
Develop more interactive content experiences
Threats
Intense competition from other tech publications
Changing algorithms on social media platforms
Declining display ad effectiveness
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
