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GitLab Target Audience

GitLab's target audience are organizations of all sizes, from startups to enterprises, that are looking for a single platform for their DevSecOps needs. This includes companies in industries like technology, finance, healthcare, and government. GitLab emphasizes its platform's scalability, making it suitable for businesses at various growth stages.

User Segments

GitLab Geographic Distribution

GitLab's primary market is the US, followed by India. They have a significant presence in English-speaking countries and Europe.

Top Countries

United States flag

United States

45.2%
India flag

India

15.6%
United Kingdom flag

United Kingdom

8.9%
Germany flag

Germany

6.7%
Canada flag

Canada

5.4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

GitLab users typically belong to households of 3-4 members with medium to high income levels, indicative of professionals in established careers.

Employment Status

Income Distribution

Education Level

GitLab Behavior Analysis

Behavior Profile

Device Breakdown

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