Impactable : Market and Competitor Analysis

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www.joindigital.com

Impactable is a B2B LinkedIn Ads agency specializing in creating and managing highly targeted advertising campaigns on LinkedIn. They offer a range of services including campaign strategy development, ad creative design, audience targeting, retargeting, and performance tracking and optimization.

Company : Impactable

Industry : Marketing and AdvertisingB2B SaaSLinkedIn Marketing

Major Markets

United States

Canada

United Kingdom

Key Competitors

B2Linked

LinkedFusion

Vengreso

Impactable Key Value propositions

LinkedIn Ads Management

B2B Lead Generation

DemandSense SaaS Tool

Programmatic Retargeting

Impactable Latest news

LinkedIn Ads Agency| LinkedIn Marketing Agency | Impactable

Impactable was on the top of my list when we were researching new agencies because of the LinkedIn content. Everyone else had to beat what I had already seen ...

JD Garcia - Impactable - Linkedin Ads Agency | LinkedIn

Most advertisers have no idea what they're doing on LinkedIn ‍♂️<br><br>How do I… · Experience: Impactable - Linkedin Ads Agency · Location: San Antonio ...

Impactable | LinkedIn Ads Agency

Shout out to our new LinkedIn agency Impactable - B2B Ads Agency. I decided ... It's an understatement to say important you have been over at Impactable ...

Impactable - B2B Ads Agency | LinkedIn

We're #hiring a new Senior Performance Marketing Manager in San Antonio, Texas Metropolitan Area. Apply today or share this post with your network. Impactable - ...

Impactable SWOT Analysis

Strengths

Specialized Expertise in LinkedIn AdsProprietary SaaS Tool (DemandSense)Data-Driven Approach to Campaign Optimization

Weaknesses

Reliance on LinkedIn as Primary PlatformSubscription Pricing May Not Suit All BusinessesLimited Geographical Reach Due to Data Privacy Regulations

Opportunities

Expand Service Offerings to Other Social Media PlatformsDevelop Strategic Partnerships with Complementary BusinessesOffer Customized Solutions for Enterprise-Level Clients

Threats

Increasing Competition in the LinkedIn Ads MarketChanges to LinkedIn's Algorithm or Advertising PoliciesEconomic Downturn Impacting Marketing Budgets

Top Marketing Strategies for Impactable

Content Marketing and Lead Generation

Impactable can create valuable, educational content around LinkedIn Ads best practices, targeting, and optimization. This content will attract B2B marketing professionals facing LinkedIn Ads challenges, establishing Impactable as a thought leader and generating qualified leads.

Partnerships and Integrations

Impactable can partner with complementary B2B marketing tools and platforms to expand its reach and offer a more comprehensive solution to clients. Integrations with CRM platforms, marketing automation tools, and other LinkedIn ad management solutions can streamline client workflows and enhance value.

Case Studies and Client Testimonials

Demonstrating success stories with real-world examples of improved campaign performance and ROI will build trust and credibility with potential clients. Featuring case studies and client testimonials on the website and marketing materials showcases Impactable's expertise and effectiveness in boosting LinkedIn Ads results.

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Impactable User Persona

Name:

Mark Williams

Age :

35

Gender :

Male

Occupation :

Marketing Manager

Industry :

Software as a Service (SaaS)

Education :

MBA, Marketing

Preferred platforms

GOALS

Generate high-quality leads from LinkedIn to fuel their sales pipeline and drive revenue growth for the company
Achieve a strong return on ad spend (ROAS) to demonstrate the effectiveness of their marketing efforts and secure future budget allocations
Increase brand awareness and visibility within their target market on LinkedIn to establish thought leadership and attract potential customers.

Frustrations

Struggling to create engaging ad copy and visuals that stand out in a crowded LinkedIn feed
Finding it difficult to target the right audience effectively, leading to wasted ad spend on uninterested users
Lacking the time and resources to continuously monitor, analyze, and optimize their LinkedIn campaigns for optimal performance.

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Digital Marketing Specialist

Industry :

Information Technology

Education :

Bachelor of Science, Marketing

Preferred platforms

GOALS

Drive a significant volume of website traffic from LinkedIn to increase brand visibility and generate new leads
Improve the conversion rate of their LinkedIn Ads campaigns by optimizing landing pages and aligning them with ad messaging
Expand their network on LinkedIn by connecting with key decision-makers and influencers in their industry.

Frustrations

Facing challenges in measuring the ROI of their LinkedIn Ads campaigns due to inadequate tracking and reporting tools
Finding it time-consuming to keep up with the latest changes and updates to LinkedIn's advertising platform
Dealing with the complexities of A/B testing different ad elements to identify the most effective combinations.

Name:

David Garcia

Age :

42

Gender :

Male

Occupation :

VP of Marketing

Industry :

Financial Services

Education :

Master of Business Administration (MBA)

Preferred platforms

GOALS

Position their company as a thought leader in the financial services industry by sharing insightful content on LinkedIn
Generate qualified leads from LinkedIn to support their business development team in securing new client partnerships
Build and nurture relationships with key stakeholders in the industry through engaging conversations and thought-provoking content on LinkedIn.

Frustrations

Dealing with the high cost of LinkedIn Ads, which can make it challenging to achieve a positive ROI if not managed strategically
Finding it difficult to break through the noise and capture the attention of their target audience on a platform saturated with content
Struggling to create a consistent and cohesive brand experience across their LinkedIn profile, company page, and advertising campaigns.

Impactable Geographic and Demographic Insights

Geographic Insights: Impactable's primary market is the US, followed by Canada, the UK, Australia, and India, reflecting the global reach of LinkedIn.

Top Countries

United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
India
5%

Demographic Insights: Impactable's target audience is primarily professionals aged 25-44, with a slightly higher representation of males, reflecting demographics in marketing and business leadership roles.

Age Distribution

Gender Distribution

Impactable Socio-economic Profile

Household and Income Insights: Impactable's target audience typically falls within middle to high income brackets, with a mix of household sizes.

Educational and Employment Insights: Impactable's users are primarily full-time employees or business owners with university-level education, highlighting the platform's relevance to experienced professionals.

Households Size

Income Distribution

Education Level

Employment Status

Impactable Behavioral Insights

Interest-Based Insights: The target audience shows strong interest in B2B, SaaS, digital marketing, tech, startups, venture capital, and growth hacking, indicating a focus on business growth and technology adoption.

Technology and Social Media Usage: Users primarily engage through LinkedIn, reflecting its B2B nature. Moderate usage across other platforms suggests a tech-savvy audience comfortable with various digital channels.

Interests

Business NetworkingSaaSDigital MarketingTech NewsStartupsVenture CapitalGrowth Hacking

Device Breakdown

Social Media Usage

Impactable Top Competitors

Competitor	Estimated market share	Top domains
B2Linked	20%	LinkedIn Ads Management, B2B Lead Generation, Sales Navigator Optimization
LinkedFusion	15%	LinkedIn Ads Automation, Account-Based Marketing (ABM), Lead Nurturing
Vengreso	10%	Employee Advocacy, Social Selling Training, LinkedIn Profile Optimization

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