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Impactable

Impactable is a B2B LinkedIn Ads agency specializing in creating and managing highly targeted advertising campaigns on LinkedIn. They offer a range of services including campaign strategy development, ad creative design, audience targeting, retargeting, and performance tracking and optimization.

Company : Impactable

Industry : Marketing and AdvertisingB2B SaaSLinkedIn Marketing

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

B2Linked
LinkedFusion
Vengreso

Impactable Key Value propositions

LinkedIn Ads Management
B2B Lead Generation
DemandSense SaaS Tool
Programmatic Retargeting

Impactable SWOT Analysis

Strengths

Specialized Expertise in LinkedIn AdsProprietary SaaS Tool (DemandSense)Data-Driven Approach to Campaign Optimization

Weaknesses

Reliance on LinkedIn as Primary PlatformSubscription Pricing May Not Suit All BusinessesLimited Geographical Reach Due to Data Privacy Regulations

Opportunities

Expand Service Offerings to Other Social Media PlatformsDevelop Strategic Partnerships with Complementary BusinessesOffer Customized Solutions for Enterprise-Level Clients

Threats

Increasing Competition in the LinkedIn Ads MarketChanges to LinkedIn's Algorithm or Advertising PoliciesEconomic Downturn Impacting Marketing Budgets

Top Marketing Strategies for Impactable

Content Marketing and Lead Generation

Impactable can create valuable, educational content around LinkedIn Ads best practices, targeting, and optimization. This content will attract B2B marketing professionals facing LinkedIn Ads challenges, establishing Impactable as a thought leader and generating qualified leads.

Partnerships and Integrations

Impactable can partner with complementary B2B marketing tools and platforms to expand its reach and offer a more comprehensive solution to clients. Integrations with CRM platforms, marketing automation tools, and other LinkedIn ad management solutions can streamline client workflows and enhance value.

Case Studies and Client Testimonials

Demonstrating success stories with real-world examples of improved campaign performance and ROI will build trust and credibility with potential clients. Featuring case studies and client testimonials on the website and marketing materials showcases Impactable's expertise and effectiveness in boosting LinkedIn Ads results.

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Impactable User Persona

Impactable Geographic and Demographic Insights

Geographic Insights: Impactable's primary market is the US, followed by Canada, the UK, Australia, and India, reflecting the global reach of LinkedIn.

Top Countries

  • United States flag

    United States

    60%

  • Canada flag

    Canada

    10%

  • United Kingdom flag

    United Kingdom

    8%

  • Australia flag

    Australia

    7%

  • India flag

    India

    5%

Demographic Insights: Impactable's target audience is primarily professionals aged 25-44, with a slightly higher representation of males, reflecting demographics in marketing and business leadership roles.

Age Distribution

Gender Distribution

Impactable Socio-economic Profile

Household and Income Insights: Impactable's target audience typically falls within middle to high income brackets, with a mix of household sizes.

Educational and Employment Insights: Impactable's users are primarily full-time employees or business owners with university-level education, highlighting the platform's relevance to experienced professionals.

Households Size

Income Distribution

Education Level

Employment Status

Impactable Behavioral Insights

Interest-Based Insights: The target audience shows strong interest in B2B, SaaS, digital marketing, tech, startups, venture capital, and growth hacking, indicating a focus on business growth and technology adoption.

Technology and Social Media Usage: Users primarily engage through LinkedIn, reflecting its B2B nature. Moderate usage across other platforms suggests a tech-savvy audience comfortable with various digital channels.

Interests

Business NetworkingSaaSDigital MarketingTech NewsStartupsVenture CapitalGrowth Hacking

Device Breakdown

Social Media Usage

Impactable Top Competitors

Competitor
Estimated market share
Top domains
B2Linked20%LinkedIn Ads Management, B2B Lead Generation, Sales Navigator Optimization
LinkedFusion15%LinkedIn Ads Automation, Account-Based Marketing (ABM), Lead Nurturing
Vengreso10%Employee Advocacy, Social Selling Training, LinkedIn Profile Optimization

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