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Impactable

Executive Summary

Impactable is a B2B LinkedIn Ads agency specializing in creating and managing highly targeted advertising campaigns on LinkedIn. They offer a range of services including campaign strategy development, ad creative design, audience targeting, retargeting, and performance tracking and optimization.

Industries

Marketing and AdvertisingB2B SaaSLinkedIn Marketing

Major Markets

United States

Canada

United Kingdom

Key Competitors

B2Linked

LinkedFusion

Vengreso

Impactable Top Products

Brand Positioning

Customer Sentiments

Impactable Key Value Propositions

LinkedIn Ads Management

B2B Lead Generation

DemandSense SaaS Tool

Programmatic Retargeting

Impactable SWOT Analysis

Strengths

Specialized Expertise in LinkedIn Ads

Proprietary SaaS Tool (DemandSense)

Data-Driven Approach to Campaign Optimization

Weaknesses

Reliance on LinkedIn as Primary Platform

Subscription Pricing May Not Suit All Businesses

Limited Geographical Reach Due to Data Privacy Regulations

Opportunities

Expand Service Offerings to Other Social Media Platforms

Develop Strategic Partnerships with Complementary Businesses

Offer Customized Solutions for Enterprise-Level Clients

Threats

Increasing Competition in the LinkedIn Ads Market

Changes to LinkedIn's Algorithm or Advertising Policies

Economic Downturn Impacting Marketing Budgets

Industry Insights

Impactable operates in the marketing and advertising industry, specifically specializing in B2B LinkedIn Ads and related services such as programmatic retargeting and marketing automation.

Market Growth Stage

Low

Medium

High

Pace of Market Growth

Accelerating

Deaccelerating

Impactable Target Audience

View Details

Geographic Insights

Impactable's primary market is the US, followed by Canada, the UK, Australia, and India, reflecting the global reach of LinkedIn.

Top Countries

United States

60% market share

Canada

10% market share

United Kingdom

8% market share

Australia

7% market share

India

5% market share

Impactable Audience Segments

Impactable primarily targets B2B companies looking to improve their LinkedIn advertising campaigns. This includes businesses of various sizes, from startups to large corporations, particularly those in industries like technology, marketing, and professional services.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Impactable

Content Marketing and Lead Generation

Impactable can create valuable, educational content around LinkedIn Ads best practices, targeting, and optimization. This content will attract B2B marketing professionals facing LinkedIn Ads challenges, establishing Impactable as a thought leader and generating qualified leads.

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Partnerships and Integrations

Impactable can partner with complementary B2B marketing tools and platforms to expand its reach and offer a more comprehensive solution to clients. Integrations with CRM platforms, marketing automation tools, and other LinkedIn ad management solutions can streamline client workflows and enhance value.

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Case Studies and Client Testimonials

Demonstrating success stories with real-world examples of improved campaign performance and ROI will build trust and credibility with potential clients. Featuring case studies and client testimonials on the website and marketing materials showcases Impactable's expertise and effectiveness in boosting LinkedIn Ads results.

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