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Impactable is a B2B LinkedIn Ads agency specializing in creating and managing highly targeted advertising campaigns on LinkedIn. They offer a range of services including campaign strategy development, ad creative design, audience targeting, retargeting, and performance tracking and optimization.
Company : Impactable
Industry : Marketing and AdvertisingB2B SaaSLinkedIn Marketing
Impactable Key Value propositions
Impactable Latest news
LinkedIn Ads Agency| LinkedIn Marketing Agency | Impactable
Impactable was on the top of my list when we were researching new agencies because of the LinkedIn content. Everyone else had to beat what I had already seen ...
JD Garcia - Impactable - Linkedin Ads Agency | LinkedIn
Most advertisers have no idea what they're doing on LinkedIn ♂️<br><br>How do I… · Experience: Impactable - Linkedin Ads Agency · Location: San Antonio ...
Impactable | LinkedIn Ads Agency
Shout out to our new LinkedIn agency Impactable - B2B Ads Agency. I decided ... It's an understatement to say important you have been over at Impactable ...
Impactable - B2B Ads Agency | LinkedIn
We're #hiring a new Senior Performance Marketing Manager in San Antonio, Texas Metropolitan Area. Apply today or share this post with your network. Impactable - ...
Impactable SWOT Analysis
Strengths
Specialized Expertise in LinkedIn AdsProprietary SaaS Tool (DemandSense)Data-Driven Approach to Campaign Optimization
Weaknesses
Reliance on LinkedIn as Primary PlatformSubscription Pricing May Not Suit All BusinessesLimited Geographical Reach Due to Data Privacy Regulations
Opportunities
Expand Service Offerings to Other Social Media PlatformsDevelop Strategic Partnerships with Complementary BusinessesOffer Customized Solutions for Enterprise-Level Clients
Threats
Increasing Competition in the LinkedIn Ads MarketChanges to LinkedIn's Algorithm or Advertising PoliciesEconomic Downturn Impacting Marketing Budgets
Top Marketing Strategies for Impactable
Content Marketing and Lead Generation
Impactable can create valuable, educational content around LinkedIn Ads best practices, targeting, and optimization. This content will attract B2B marketing professionals facing LinkedIn Ads challenges, establishing Impactable as a thought leader and generating qualified leads.
Partnerships and Integrations
Impactable can partner with complementary B2B marketing tools and platforms to expand its reach and offer a more comprehensive solution to clients. Integrations with CRM platforms, marketing automation tools, and other LinkedIn ad management solutions can streamline client workflows and enhance value.
Case Studies and Client Testimonials
Demonstrating success stories with real-world examples of improved campaign performance and ROI will build trust and credibility with potential clients. Featuring case studies and client testimonials on the website and marketing materials showcases Impactable's expertise and effectiveness in boosting LinkedIn Ads results.
Impactable User Persona
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GOALS
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Impactable Geographic and Demographic Insights
Geographic Insights: Impactable's primary market is the US, followed by Canada, the UK, Australia, and India, reflecting the global reach of LinkedIn.
United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
India
5%
Demographic Insights: Impactable's target audience is primarily professionals aged 25-44, with a slightly higher representation of males, reflecting demographics in marketing and business leadership roles.
Impactable Socio-economic Profile
Household and Income Insights: Impactable's target audience typically falls within middle to high income brackets, with a mix of household sizes.
Educational and Employment Insights: Impactable's users are primarily full-time employees or business owners with university-level education, highlighting the platform's relevance to experienced professionals.
Impactable Behavioral Insights
Interest-Based Insights: The target audience shows strong interest in B2B, SaaS, digital marketing, tech, startups, venture capital, and growth hacking, indicating a focus on business growth and technology adoption.
Technology and Social Media Usage: Users primarily engage through LinkedIn, reflecting its B2B nature. Moderate usage across other platforms suggests a tech-savvy audience comfortable with various digital channels.
Impactable Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
B2Linked | 20% | LinkedIn Ads Management, B2B Lead Generation, Sales Navigator Optimization |
LinkedFusion | 15% | LinkedIn Ads Automation, Account-Based Marketing (ABM), Lead Nurturing |
Vengreso | 10% | Employee Advocacy, Social Selling Training, LinkedIn Profile Optimization |