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Impactable Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Owner, Digital Marketing Agency

Education: Master's Degree, Marketing

Age: 45

Gender: Male

Occupation: Principal Consultant, Business Growth

Education: Bachelor's Degree, Business Administration

Age: 32

Gender: Female

Occupation: Freelance B2B Marketing Specialist

Education: Bachelor's Degree, Communications

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Owner, Digital Marketing Agency
Education: Master's Degree, Marketing
Industry: Marketing Agency
Channels: LinkedInYouTubeFacebook

Goals

  • Expand agency client base by 50% within the next year
  • Optimize client campaign performance to ensure high ROI and retention
  • Establish agency as a thought leader in B2B digital marketing.

Pain Points

  • Difficulty in scaling operations without compromising service quality
  • Wasted ad spend on underperforming campaigns for clients
  • Keeping up with the ever-evolving landscape of digital advertising platforms and strategies.

Impactable Geographic Distribution

Primarily focused on North American markets, with strong presence in the US and Canada, and growing reach in other English-speaking and developed countries.

Top Countries

United States flag

United States

85.5%
Canada flag

Canada

7.5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households and are in the high-income bracket, indicative of business professionals.

Employment Status

Income Distribution

Education Level

Impactable Behavior Analysis

Behavior Profile

LinkedIn Usage
Desktop Usage
Online Research
Data-Driven Decisions
Technology Adoption
Professional Networking
Content Consumption
Social Selling
Productivity Tools
Webinar Attendance
Case Study Review
Solution Seeking
Email Nurturing
Ad Optimization
Omnichannel Engagement
Strategic Planning
Results-Oriented
Seeking Expertise
Website Visitor Identification
Automated Outreach

Device Breakdown

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