GetSetUp : Market and Competitor Analysis

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Company : GetSetUp

Industry : E-LearningSenior CareLifelong Learning

Major Markets

United States

Canada

United Kingdom

Key Competitors

MasterClass

Coursera

Udemy

GetSetUp Key Value propositions

Online Learning

Retirement Enrichment

Social Connection

Senior Community

GetSetUp Latest news

Live classes for older adults · GetSetUp

GetSetUp is an online community of people who want to learn new skills, connect with others and unlock new life experiences.

GetSetUp News Home Page

Keep up-to-date with the latest updates and exciting new features with GetSetUp. Learn more about ways to partner with us, our latest Guest Speakers, and our ...

New York State Office for the Aging · GetSetUp

GetSetUp offers an online platform and community that helps older adults enjoy more fulfilling, independent and socially connected lives through learning.

Cookbook Project featuring Nandita D.

GetSetUp SWOT Analysis

Strengths

Focus on a niche market (seniors)Diverse and engaging online coursesStrong community aspect

Weaknesses

Limited brand awareness among younger demographicsReliance on online platforms and technologyPotential difficulty in acquiring users not comfortable with technology

Opportunities

Expand course offerings to attract new segments within the senior demographicPartnerships with retirement communities and senior centersDevelop mobile-first learning experiences

Threats

Competition from established online learning platformsChanging technological landscape and adoption rates among seniorsEconomic downturn impacting discretionary spending on learning

Top Marketing Strategies for GetSetUp

Content Marketing and SEO

Create valuable content that resonates with your target audience and optimize it for search engines to drive organic traffic to your website and attract potential customers.

Social Media Marketing

Engage with your target audience on social media platforms to build brand awareness, foster community, and drive traffic to your website or landing pages.

Email Marketing

Develop a targeted email list and send out engaging newsletters, promotions, and updates to nurture leads and convert them into paying customers.

Apply these strategies to your business with just one-click at Waxwing.ai

GetSetUp User Persona

Name:

Helen Davis

Age :

68

Gender :

Female

Occupation :

Retired Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Staying mentally active and engaged during retirement
Connecting with friends and family online and sharing experiences
Learning new skills and pursuing hobbies to enrich her life

Frustrations

Feeling isolated and disconnected from others after retirement
Struggling to find engaging and stimulating activities
Lacking the confidence to learn new technologies and platforms

Name:

Robert Smith

Age :

72

Gender :

Male

Occupation :

Retired Engineer

Industry :

Engineering

Education :

Bachelor's Degree, Mechanical Engineering

Preferred platforms

GOALS

Staying up-to-date on current events and technological advancements
Maintaining mental sharpness and cognitive function
Finding a sense of purpose and fulfillment in retirement

Frustrations

Feeling left behind by rapidly changing technology
Experiencing age-related cognitive decline and memory loss
Missing the intellectual stimulation of his former career

Name:

Susan Lee

Age :

58

Gender :

Female

Occupation :

Early Retiree

Industry :

Finance

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

Planning for a fulfilling and active retirement
Exploring new passions and interests after leaving the workforce
Connecting with other retirees and building a social network

Frustrations

Feeling overwhelmed by the transition to retirement
Struggling to adjust to a less structured schedule
Feeling a lack of purpose after leaving a demanding career

GetSetUp Geographic and Demographic Insights

Geographic Insights: GetSetUp's primary market is the US, followed by Canada and the UK. This suggests a focus on English-speaking countries with a large aging population.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
India
7.5%

Demographic Insights: GetSetUp's target demographic skews towards older adults (55+), particularly women, highlighting its focus on retirement-age individuals.

Age Distribution

Gender Distribution

GetSetUp Socio-economic Profile

Household and Income Insights: GetSetUp users typically belong to smaller households (1-2 people) and have medium to high income levels, suggesting financial comfort in retirement.

Educational and Employment Insights: Most of GetSetUp users are retired and highly educated with University or College degrees, indicating a desire for continued learning post-retirement.

Households Size

Income Distribution

Education Level

Employment Status

GetSetUp Behavioral Insights

Interest-Based Insights: GetSetUp users show interest in retirement planning, online learning, health & wellness, travel, social connection, hobbies and current events.

Technology and Social Media Usage: GetSetUp users prefer YouTube, Facebook, and Instagram and primarily use desktop devices, indicating comfort with technology.

Interests

Retirement planningOnline learningHealth and wellnessTravelSocial connectionHobbiesCurrent events

Device Breakdown

Social Media Usage

GetSetUp Top Competitors

Competitor	Estimated market share	Top domains
MasterClass	40%	Online Learning, Celebrity-Taught Courses, Creative Skills
Coursera	30%	Online Learning, University Courses, Professional Development
Udemy	20%	Online Learning, Diverse Courses, Affordable Options

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