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Stripe Atlas
LegalZoom
Top Marketing Channels
Stripe Atlas
- Content Marketing
- Examples: Blog posts on startup legalities, guides on fundraising, case studies of successful Stripe Atlas users
- Campaigns: Startup Blueprint Series, Founder Stories, Legal & Tax Guide
- Social Media Marketing
- Examples: LinkedIn for B2B founder content, Twitter for news and updates, YouTube for tutorials
- Campaigns: #StripeAtlasTips, Founder Spotlight, Global Startup Ecosystem
- Partnership Marketing
- Examples: Collaborations with VC firms, integrations with other startup tools, co-hosted webinars with legal experts
- Campaigns: Stripe Atlas Partner Program, Build with Stripe, Ecosystem Connect
- Email Marketing
- Examples: Onboarding emails, newsletters with legal/tax updates, product announcements
- Campaigns: Welcome to Atlas, Founder's Digest, New Feature Alerts
Top Sales Channels
- Direct Sales (Self-Service)
- Online application portal, guided setup wizard, clear pricing on website
- Start Your Business Today, Launch Your Startup in Minutes, Simplify Your Incorporation
- Referral Program
- Referral links for law firms, accountant networks, existing users
- Atlas Refer & Earn, Partner Alliance Program, Founder's Network Incentive
- Ecosystem Integrations
- Integrations with accounting software, banking partners, payment processors
- Seamless Setup Integrations, All-in-One Business Kit, Connected Commerce
- Customer Support & Guidance
- Dedicated support for formation questions, access to legal resources, post-incorporation checklists
- Atlas Support Hub, Expert Guidance Program, Beyond Incorporation Assistance