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Giga Meubel Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 38

Gender: Male

Occupation: Financial Analyst

Education: Bachelor's Degree, Business Administration

Age: 29

Gender: Female

Occupation: Nurse Practitioner

Education: Master's Degree, Nursing

Sophia, The Tech-Savvy Renovator

Sophia, The Tech-Savvy Renovator

Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: InstagramYouTubePinterest

Goals

  • To create a stylish and functional living space that reflects her modern aesthetic
  • To find sustainable and high-quality furniture pieces that will last
  • To efficiently manage her home renovation budget without compromising on design.

Pain Points

  • Difficulty in visualizing how furniture will look in her space before purchase
  • Limited availability of truly sustainable and ethically sourced furniture options
  • Overwhelm from too many choices and conflicting design advice online.

Giga Meubel Geographic Distribution

Primarily focused on the Netherlands, with significant presence in Belgium and emerging reach in Germany, indicating a strong Benelux base with European expansion.

Top Countries

Netherlands flag

Netherlands

75%
Belgium flag

Belgium

15%
Germany flag

Germany

8%
France flag

France

1%
Other EU flag

Other EU

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Targeting primarily medium-income households, often 3-4 person families, seeking value without compromising on home aesthetics.

Employment Status

Income Distribution

Education Level

Giga Meubel Behavior Analysis

Behavior Profile

HomeDecor
InteriorDesign
OnlineShopping
ShowroomVisit
Visualisation
StyleDiversity
QualityConscious
Convenience
SocialMediaEngagement
Instagram
Pinterest
YouTube
MobileShopping
CustomerSatisfaction
ResearchOriented
DIYProjects
TrendAware
ExpertAdvice

Device Breakdown

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