Top Marketing Strategies for Giga Meubel

Giga Meubel User Persona

Name:

Sophie Van Der Meer

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Technology

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Create a stylish and functional home office that inspires productivity and reflects her personality
• Find sustainable and ethically sourced furniture options that minimize environmental impact
• Stay within a reasonable budget while still achieving a high-quality and aesthetically pleasing look for her apartment

Frustrations

• Finding furniture pieces that fit her apartment's limited space without compromising on style
• Sourcing affordable and high-quality furniture from ethical and sustainable brands
• Assembling furniture and navigating complex instructions from various retailers

Name:

Mark De Jong

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Information Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Furnish his new house with modern and minimalist furniture that complements his love for technology and open spaces
• Invest in high-quality, durable furniture pieces that will last for years to come
• Create a comfortable and inviting living room space for entertaining friends and family

Frustrations

• Dealing with long delivery times and inconvenient scheduling options
• Assembling complex furniture pieces without professional help
• Finding furniture that aligns with his minimalist taste and avoids overly trendy or extravagant designs

Name:

Eva Janssen

Age :

45

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Create a cozy and inviting living room where she can relax after a long day of work
• Find comfortable and stylish furniture pieces that can withstand the wear and tear of a busy family life
• Incorporate sustainable and eco-friendly furniture options into her home decor

Frustrations

• Staying within a limited budget while still finding high-quality and stylish furniture
• Finding furniture pieces that are both stylish and comfortable for her and her family
• Coordinating different furniture styles and colors to create a cohesive and aesthetically pleasing look

Giga Meubel Geographic and Demographic Insights

Geographic Insights: Giga Meubel's primary target market is the Netherlands and Belgium, capturing a significant 90% of their user base. They have a smaller presence in neighboring countries like Germany, France, and Luxembourg.

Demographic Insights: Giga Meubel's target audience consists slightly more of women, with a higher concentration in the age groups of 25-34 and 35-44.

Giga Meubel Socio-economic Profile

Household and Income Insights: Giga Meubel attracts a higher proportion of middle-income households with 1-2 or 3-4 members. Lower and higher-income segments represent smaller portions of their customer base.

Educational and Employment Insights: Most of Giga Meubel's target users are employed full-time or are business owners with University or College-level education.

Giga Meubel Behavioral Insights

Interest-Based Insights: Giga Meubel's target audience is interested in home decor, interior design, DIY projects, gardening, cooking, travel, and sustainability.

Technology and Social Media Usage: The target audience primarily uses YouTube, Instagram, and Facebook. They prefer a mix of desktop and mobile devices (Android and iOS).

Giga Meubel Top Competitors