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Wehkamp
Loods 5
JYSK
Top Marketing Channels
Wehkamp
- Social Media Marketing
- Examples: Facebook, Instagram, Pinterest
- Campaigns: Seasonal Home Decor Trends, New Collection Launch, Flash Sales & Discounts
- Email Marketing
- Examples: Weekly newsletters, Personalized product recommendations, Abandoned cart reminders
- Campaigns: Wehkamp Woonweken, VIP Early Access Sale, Welcome Series for New Subscribers
- Affiliate Marketing & Partnerships
- Examples: Lifestyle bloggers, Interior design influencers, Comparison shopping sites
- Campaigns: Wehkamp Home Makeover Challenge, Influencer Collaboration Series, Best Price Guarantee Campaigns
Top Sales Channels
- E-commerce Website
- wehkamp.nl homepage, Product category pages, Search functionality
- Black Friday Deals, Mid-Season Sale, Free Delivery on All Orders
- Mobile App
- App-exclusive discounts, Push notifications for sales, In-app purchase options
- App-Only Flash Sales, Mobile Shopping Week, personalized app recommendations
- Digital Marketplaces
- Google Shopping, Beslist.nl, bol.com (if they sell through)
- Summer Essentials Promotion, Winter Warmers Collection, Back-to-School Home Refresh
Giga Meubel SWOT Analysis
Strengths
Strong brand recognition in NL