Business and Product Insights

Upside's key product features revolve around its dual-sided marketplace. For consumers, the primary features include personalized cashback offers on gas, groceries, and restaurant dining, easily accessible through a mobile app. The app allows users to find nearby participating locations, view available offers, and redeem cashback by simply checking in or linking their payment cards. Other consumer features include a user-friendly interface, tracking of accumulated cashback, and convenient payout options (e.g., PayPal, gift cards, bank transfer). For businesses, the core feature is the ability to attract new, high-value customers and increase existing customer spend through targeted, data-driven promotions. Businesses benefit from Upside's analytical capabilities, which help optimize offer prices to drive incremental profit. The platform provides businesses with tools to track performance, measure the return on investment of their Upside partnership, and gain insights into customer behavior. A significant feature for businesses is the performance-based payment model, where they only pay a commission on the incremental sales generated, minimizing risk and ensuring a direct link between the marketing spend and business growth.