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Upside is a digital platform that connects consumers with local businesses, offering cashback rewards on purchases at gas stations, grocery stores, and restaurants. Businesses benefit from increased customer acquisition and sales, while consumers enjoy savings on everyday purchases. The platform operates through a mobile app and leverages data to provide personalized offers and track results.
Company : GetUpside
Industry : Mobile TechnologyRetailCustomer Loyalty
GetUpside Key Value propositions
GetUpside Latest news
Earn every time you shop: Gas, grocery, and food | Upside
Earn every time you shop gas, grocery, or food with Upside's free top-rated app. Get cash back on everyday necessities, making your purchases more rewarding ...
Our Team | GetUpside
Equally important is our commitment to transparency. ... “I love all the people at GetUpside. ... After every meeting, I learn something new and come out of the ...
Terms | Upside
Jan 3, 2024 ... You can earn a referral bonus when a new user creates an Upside account using your personal referral code and subsequently claims an Upside ...
Upside | LinkedIn
May 26, 2022 ... ... get more purchasing power on the things they need ... important sustainability initiatives ... latest report to learn more: https://bit.ly/3ydc6zt ...
GetUpside SWOT Analysis
Strengths
Strong Value Proposition: Offers tangible benefits for both consumers and businesses.Data-Driven Approach: Provides personalized offers and tracks results effectively.Strategic Partnerships: Collaborates with major gas stations, grocery stores, and restaurants.
Weaknesses
Dependence on Consumer Adoption: Success relies on user engagement and app usage.Limited Geographic Reach: Primarily concentrated in specific regions.Competition: Faces competition from established cashback and loyalty programs.
Opportunities
Expansion into New Verticals: Can explore opportunities beyond gas, groceries, and dining.Enhanced Personalization: Leverage data to further tailor offers and improve user experience.Strategic Acquisitions: Acquire complementary businesses to expand market share.
Threats
Economic Downturn: Consumer spending habits can be affected by economic fluctuations.Data Privacy Concerns: Maintaining user trust and addressing data security concerns is crucial.Changing Consumer Behavior: Shifts in consumer preferences and shopping patterns can impact the business.
Top Marketing Strategies for GetUpside
GetUpside User Persona
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GetUpside Geographic and Demographic Insights
Geographic Insights: GetUpside's primary market is the United States, holding a significant majority of users. Canada follows as a secondary market with a much smaller user base. The remaining global presence is distributed across a few countries with relatively small percentages.
United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%
Demographic Insights: GetUpside's user base skews slightly towards women, and the platform is most popular amongst millennials and Gen X aged 25-44.
GetUpside Socio-economic Profile
Household and Income Insights: GetUpside attracts users across diverse household sizes, with a slight preference for smaller households (1-4 members). The platform appeals to a mix of income levels, primarily targeting middle-income consumers.
Educational and Employment Insights: GetUpside's user base is primarily employed full-time and possesses at least a university or college level education, suggesting a tech-savvy and financially aware audience.
GetUpside Behavioral Insights
Interest-Based Insights: Users are interested in saving money on everyday purchases, particularly gas, groceries, and dining. They engage with mobile apps and loyalty programs to maximize their savings.
Technology and Social Media Usage: GetUpside users are active on social media, particularly YouTube and Instagram. They predominantly access the platform through their mobile devices, with Android being more prevalent than iOS.
GetUpside Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Ibotta | 35.2% | Cash Back Rewards, Grocery Savings, Mobile Coupons |
Fetch Rewards | 25.8% | Receipt Scanning, Grocery Rewards, Brand Loyalty |
Checkout 51 | 19% | Cash Back Offers, Grocery Savings, Personalized Deals |