Top Marketing Strategies for GetUpside

GetUpside User Persona

Name:

Sarah Jones

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Effectively manage her monthly budget and allocate funds for family vacations without compromising on their lifestyle
• Discover new restaurants and try different cuisines without overspending on dining out
• Save on weekly grocery bills to accommodate for unexpected expenses like car repairs or medical bills

Frustrations

• Finding the time to clip coupons or search for deals while juggling work and family responsibilities
• Feeling like she's missing out on potential savings due to limited time for deal hunting
• The disappointment of grocery bills exceeding her budget despite her best efforts to economize

Name:

Mike Thompson

Age :

25

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Save aggressively for a down payment on his first home in a competitive housing market
• Manage student loan debt effectively while maintaining a comfortable lifestyle
• Explore and experience new restaurants and activities in his city without breaking the bank

Frustrations

• Feeling overwhelmed by the high cost of living in his city and struggling to balance saving and spending
• The pressure of wanting to indulge in experiences while staying financially responsible
• The time-consuming process of comparing gas prices at different stations

Name:

Maria Garcia

Age :

45

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Bachelor's Degree, Education

Preferred platforms

GOALS

• Stretch her household budget further to afford extracurricular activities for her children
• Plan and save for a family vacation without compromising on quality or experiences
• Find ways to reduce monthly expenses on essential items like groceries and gas

Frustrations

• Feeling financially stretched due to the rising cost of living and stagnant wages
• The challenge of balancing personal spending with family needs and aspirations
• The guilt of not being able to provide her children with every opportunity due to budget constraints

GetUpside Geographic and Demographic Insights

Geographic Insights: GetUpside's primary market is the United States, holding a significant majority of users. Canada follows as a secondary market with a much smaller user base. The remaining global presence is distributed across a few countries with relatively small percentages.

Demographic Insights: GetUpside's user base skews slightly towards women, and the platform is most popular amongst millennials and Gen X aged 25-44.

GetUpside Socio-economic Profile

Household and Income Insights: GetUpside attracts users across diverse household sizes, with a slight preference for smaller households (1-4 members). The platform appeals to a mix of income levels, primarily targeting middle-income consumers.

Educational and Employment Insights: GetUpside's user base is primarily employed full-time and possesses at least a university or college level education, suggesting a tech-savvy and financially aware audience.

GetUpside Behavioral Insights

Interest-Based Insights: Users are interested in saving money on everyday purchases, particularly gas, groceries, and dining. They engage with mobile apps and loyalty programs to maximize their savings.

Technology and Social Media Usage: GetUpside users are active on social media, particularly YouTube and Instagram. They predominantly access the platform through their mobile devices, with Android being more prevalent than iOS.

GetUpside Top Competitors