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GetUpside

Upside is a digital platform that connects consumers with local businesses, offering cashback rewards on purchases at gas stations, grocery stores, and restaurants. Businesses benefit from increased customer acquisition and sales, while consumers enjoy savings on everyday purchases. The platform operates through a mobile app and leverages data to provide personalized offers and track results.

Company : GetUpside

Industry : Mobile TechnologyRetailCustomer Loyalty

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Ibotta
Fetch Rewards
Checkout 51

GetUpside Key Value propositions

Cash Back Rewards
Personalized Offers
Business Insights
Seamless Integration

GetUpside SWOT Analysis

Strengths

Strong Value Proposition: Offers tangible benefits for both consumers and businesses.Data-Driven Approach: Provides personalized offers and tracks results effectively.Strategic Partnerships: Collaborates with major gas stations, grocery stores, and restaurants.

Weaknesses

Dependence on Consumer Adoption: Success relies on user engagement and app usage.Limited Geographic Reach: Primarily concentrated in specific regions.Competition: Faces competition from established cashback and loyalty programs.

Opportunities

Expansion into New Verticals: Can explore opportunities beyond gas, groceries, and dining.Enhanced Personalization: Leverage data to further tailor offers and improve user experience.Strategic Acquisitions: Acquire complementary businesses to expand market share.

Threats

Economic Downturn: Consumer spending habits can be affected by economic fluctuations.Data Privacy Concerns: Maintaining user trust and addressing data security concerns is crucial.Changing Consumer Behavior: Shifts in consumer preferences and shopping patterns can impact the business.

Top Marketing Strategies for GetUpside

Personalized User Onboarding

This strategy helps new users get comfortable with the Upside app, leading to faster adoption, increased engagement, and greater chances of them becoming active users who participate in cashback offers.

Value-Based Pricing Implementation

This approach focuses on highlighting the value of Upside for both consumers and businesses, ensuring pricing is perceived as fair and attracting more users through a clear and attractive value proposition.

Facebook Messenger Marketing

Leveraging Facebook Messenger allows Upside to engage with its target audience directly, providing personalized offers, customer support, and facilitating seamless interactions within a familiar and widely used platform.

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GetUpside User Persona

GetUpside Geographic and Demographic Insights

Geographic Insights: GetUpside's primary market is the United States, holding a significant majority of users. Canada follows as a secondary market with a much smaller user base. The remaining global presence is distributed across a few countries with relatively small percentages.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    5%

  • United Kingdom flag

    United Kingdom

    2%

  • Australia flag

    Australia

    1.5%

  • Germany flag

    Germany

    1.5%

Demographic Insights: GetUpside's user base skews slightly towards women, and the platform is most popular amongst millennials and Gen X aged 25-44.

Age Distribution

Gender Distribution

GetUpside Socio-economic Profile

Household and Income Insights: GetUpside attracts users across diverse household sizes, with a slight preference for smaller households (1-4 members). The platform appeals to a mix of income levels, primarily targeting middle-income consumers.

Educational and Employment Insights: GetUpside's user base is primarily employed full-time and possesses at least a university or college level education, suggesting a tech-savvy and financially aware audience.

Households Size

Income Distribution

Education Level

Employment Status

GetUpside Behavioral Insights

Interest-Based Insights: Users are interested in saving money on everyday purchases, particularly gas, groceries, and dining. They engage with mobile apps and loyalty programs to maximize their savings.

Technology and Social Media Usage: GetUpside users are active on social media, particularly YouTube and Instagram. They predominantly access the platform through their mobile devices, with Android being more prevalent than iOS.

Interests

Personal FinanceDeals & DiscountsMobile AppsFood & DiningGrocery ShoppingGas PricesLoyalty Programs

Device Breakdown

Social Media Usage

GetUpside Top Competitors

Competitor
Estimated market share
Top domains
Ibotta35.2%Cash Back Rewards, Grocery Savings, Mobile Coupons
Fetch Rewards25.8%Receipt Scanning, Grocery Rewards, Brand Loyalty
Checkout 5119%Cash Back Offers, Grocery Savings, Personalized Deals

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