The target audience for Upside is broadly split into two main segments: consumers and businesses. On the consumer side, the target audience includes drivers and individuals who regularly purchase gas, groceries, or dine at restaurants. This demographic is typically looking to maximize their spending power and save money on everyday necessities. They are smartphone users, comfortable with mobile applications, and likely to be influenced by deals and discounts. Geographically, this audience is concentrated in areas where Upside has established partnerships with participating businesses. On the business side, Upside targets owners and operators of gas stations, convenience stores, grocery stores, and restaurants. These are businesses that rely on consistent customer traffic and are often looking for innovative ways to increase sales volume and customer loyalty without engaging in costly traditional advertising. They are typically independent establishments or smaller chains that are open to leveraging technology to improve their bottom line and compete more effectively in their local markets.