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GetUpside Target Audience

The target audience for Upside is twofold: consumers looking to save money on everyday purchases and businesses seeking to increase customer traffic and revenue. Consumers are attracted by cash back offers, while businesses benefit from data-driven insights and increased profitability.

User Segments

GetUpside Geographic Distribution

GetUpside's primary market is the United States, holding a significant majority of users. Canada follows as a secondary market with a much smaller user base. The remaining global presence is distributed across a few countries with relatively small percentages.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

GetUpside attracts users across diverse household sizes, with a slight preference for smaller households (1-4 members). The platform appeals to a mix of income levels, primarily targeting middle-income consumers.

Employment Status

Income Distribution

Education Level

GetUpside Behavior Analysis

Behavior Profile

Device Breakdown

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