The target audience for Omnify is broad but specific to service-based businesses that rely on scheduling and capacity management. This encompasses a wide range of industries, including: * **Fitness & Wellness:** Yoga studios, Pilates studios, gyms, personal trainers, bootcamps, spin studios. * **Sports & Recreation:** Tennis courts, basketball courts, soccer fields, swimming pools, sports academies, golf courses. * **Education & Arts:** Dance schools, music lessons, art classes, cooking classes, tutoring centers, workshops. * **Community & Public Facilities:** Community centers, libraries (for room bookings), public parks (for facility rentals). * **Other Service Businesses:** Any business requiring clients to book time slots, classes, or appointments, such as massage therapists (if part of a larger wellness center), salons (for specific service types), or even event spaces for small gatherings. Omnify targets businesses looking for a white-label, customizable solution that can handle online bookings, secure payments, membership management, staff scheduling, and client communication, aiming to simplify their day-to-day operations and enhance their customer's booking journey. They are seeking efficiency, professionalism, and growth through digital transformation.