GOALS

• Increase dispensary revenue and customer loyalty by implementing targeted promotional campaigns and loyalty programs, leveraging data analytics to track customer preferences and purchasing patterns
• Streamline dispensary operations and improve customer experience by implementing efficient point-of-sale systems, online ordering platforms, and staff training programs that prioritize customer service and product knowledge
• Stay ahead of industry trends and regulations, attending industry events and conferences, networking with other professionals, and advocating for policies that support the responsible growth of the cannabis industry.

Frustrations

• Managing relationships with multiple vendors and distributors, ensuring consistent product availability and competitive pricing while navigating complex ordering processes and delivery schedules
• Training and retaining knowledgeable staff who can provide excellent customer service and educate patients on the various cannabis products and consumption methods, particularly given the high turnover rate in the industry
• Dealing with the stigma and misconceptions surrounding cannabis, educating the public and advocating for fair and equitable regulations that promote patient access and industry growth.

GOALS

• Grow his online audience and establish himself as a trusted voice in the cannabis community by creating engaging and informative video content about cannabis products, culture, and consumption
• Secure brand sponsorships and partnerships with cannabis brands and dispensaries, leveraging his online platform to promote products and generate revenue through affiliate marketing and sponsored content
• Attend industry events and festivals to network with other creators and industry professionals, building relationships that can lead to collaborations, sponsorships, and opportunities to expand his reach within the cannabis community.

Frustrations

• Dealing with the restrictions and censorship policies of social media platforms that often flag or remove cannabis-related content, limiting his reach and impacting his ability to monetize his content
• Finding reliable and trustworthy sources for product reviews and information, ensuring the accuracy and credibility of his content in a rapidly evolving and often unregulated industry
• Standing out in a crowded and competitive online landscape, constantly innovating and finding new ways to engage his audience and differentiate his content from other cannabis creators.