Top Marketing Strategies for Frontiers Travel

Frontiers Travel User Persona

Name:

John Miller

Age :

52

Gender :

Male

Occupation :

CEO

Industry :

Finance

Education :

MBA, Harvard Business School

Preferred platforms

GOALS

• Find a secluded, luxurious fishing lodge in Patagonia with experienced guides and top-notch amenities for a week-long trip with his business partners
• Plan a surprise fly-fishing trip for his wife's 40th birthday to a destination with stunning scenery and opportunities for wildlife viewing
• Organize a corporate retreat focused on team building and outdoor activities like fly-fishing and horseback riding in a unique and luxurious setting.

Frustrations

• Dealing with unreliable travel agents who don't understand his needs for luxury and exclusivity
• Finding time in his busy schedule to research and plan complex international trips
• Ensuring the safety and security of his family while traveling to remote and potentially dangerous destinations.

Name:

Emily Carter

Age :

45

Gender :

Female

Occupation :

Interior Designer

Industry :

Design

Education :

Bachelor of Fine Arts, Pratt Institute

Preferred platforms

GOALS

• Plan a family adventure trip that combines her love for photography and wildlife with her children's interest in outdoor activities
• Design a bespoke travel experience around a rare bird species she wants to photograph in its natural habitat
• Find a luxurious and eco-conscious lodge that aligns with her values of sustainability and responsible travel.

Frustrations

• Finding travel companies that cater to both luxury and family-friendly experiences
• Ensuring the lodges and accommodations meet her high standards of aesthetics and comfort
• Planning trips around her busy work schedule and coordinating travel logistics for her family.

Name:

David Lee

Age :

38

Gender :

Male

Occupation :

Surgeon

Industry :

Healthcare

Education :

MD, Johns Hopkins University

Preferred platforms

GOALS

• Experience a challenging and rewarding hunting trip for elk in the Rocky Mountains
• Learn new hunting techniques from experienced guides and improve his marksmanship skills
• Escape the stress of his demanding job and reconnect with nature in a serene and secluded environment.

Frustrations

• Finding time off from his demanding work schedule to pursue his passion for hunting
• Researching reputable hunting outfitters that prioritize ethical hunting practices
• Ensuring he has the right gear and equipment for a successful and enjoyable hunting experience.

Frontiers Travel Geographic and Demographic Insights

Geographic Insights: The majority of users are from North America (US and Canada) which constitutes 60% of the target market, followed by Europe (10% UK and 7% Germany) and Australia (8%).

Demographic Insights: The target users are primarily males aged between 45-64, suggesting a preference for established professionals and retirees in the luxury travel market.

Frontiers Travel Socio-economic Profile

Household and Income Insights: The target users are primarily from households of 3-4 people with high income levels, indicating a focus on affluent families and couples.

Educational and Employment Insights: The target users are highly educated with a large percentage having Postgraduate or University degrees and are primarily employed full-time or are business owners.

Frontiers Travel Behavioral Insights

Interest-Based Insights: Target users have luxury interests such as luxury cars, real estate, fine dining, golf, yachting, private jets and investments.

Technology and Social Media Usage: Target users prefer LinkedIn, Instagram and YouTube on desktop, iOS, and Android devices.

Frontiers Travel Top Competitors