Top Marketing Strategies for ElleVet Sciences

ElleVet Sciences User Persona

Name:

Sarah Miller

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Provide her senior Golden Retriever with the best possible care to improve his mobility and joint health
• Transition her anxious rescue dog off prescription anxiety medication and onto a more natural solution
• Ensure her pets maintain a healthy appetite and cognitive function as they age.

Frustrations

• Worrying about the side effects of traditional medications on her pets
• Finding healthy and appealing treats that her picky eater dog will actually enjoy
• Juggling a busy work schedule with providing her pets with ample playtime and enrichment.

Name:

David Lee

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Find a natural way to manage his young Labrador's high energy levels and occasional anxiety during thunderstorms
• Support his aging cat's joint health and mobility so she can continue to enjoy playtime
• Research and understand the science behind CBD and its potential benefits for pets.

Frustrations

• Sifting through misinformation and conflicting opinions about CBD for pets online
• Finding a reputable brand with high-quality, lab-tested products
• Administering CBD oil to his cat, who is notoriously picky and dislikes the taste.

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Veterinary Technician

Industry :

Veterinary

Education :

Associate's Degree, Veterinary Technology

Preferred platforms

GOALS

• Stay informed about the latest research and advancements in veterinary medicine, including alternative therapies
• Educate pet owners about the potential benefits and risks of CBD for pets
• Advocate for the use of safe and effective natural products in her veterinary practice.

Frustrations

• Encountering skepticism and resistance from some veterinarians towards alternative treatments
• Dealing with pet owners who are misinformed about CBD and its uses
• Balancing her passion for animal welfare with the financial realities of veterinary care.

ElleVet Sciences Geographic and Demographic Insights

Geographic Insights: ElleVet Sciences' primary market is the US, followed by Canada. Other potential markets include the UK, Germany, and Australia.

Demographic Insights: ElleVet's target audience consists slightly more of women, with a higher concentration in the 25-34 age group, but generally appeals across various age groups.

ElleVet Sciences Socio-economic Profile

Household and Income Insights: ElleVet Sciences targets primarily middle-income earners with households of 2-4 people, reflecting typical pet-owning demographics.

Educational and Employment Insights: Target users are primarily employed full-time or are business owners, with a high proportion having university or college-level education.

ElleVet Sciences Behavioral Insights

Interest-Based Insights: ElleVet's audience is interested in natural pet care, holistic health, animal welfare, and scientific research related to pet products.

Technology and Social Media Usage: Target users are active on social media, particularly Instagram and Facebook. They use a mix of devices, including mobile and desktop.

ElleVet Sciences Top Competitors