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Genwords Target Audience
User Segments
Age: 42
Gender: Female
Occupation: CMO
Education: Master's Degree
Age: 38
Gender: Male
Occupation: VP of Marketing
Education: Bachelor's Degree
Age: 35
Gender: Female
Occupation: Marketing Director
Education: Professional Degree
Sarah Chen
Goals
- To significantly increase qualified lead generation for our SaaS products through targeted digital marketing campaigns
- To optimize our customer acquisition cost (CAC) while scaling our market reach and brand visibility
- To identify and onboard high-performing, cost-effective remote talent to bolster our marketing and sales operations without compromising quality.
Pain Points
- Struggling to find reliable, high-quality digital marketing agencies that truly understand the nuances of the tech and SaaS market
- Difficulty in sourcing and retaining skilled talent domestically due to high salaries and intense competition
- The challenge of proving clear ROI on marketing spend and securing larger budgets from executive leadership.
Genwords Geographic Distribution
Genwords primarily targets the US for talent acquisition, while also having a strong client base in Latin American countries like Colombia, Argentina, Mexico, and Chile for digital marketing services.
Top Countries
United States
Colombia
Argentina
Mexico
Chile
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Genwords targets high-income professionals, often in households of 3-4, who have budget control for marketing or hiring decisions.
Employment Status
Income Distribution
Education Level
Genwords Behavior Analysis
Behavior Profile
Device Breakdown
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