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GearSource.com Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Production Company Owner

Education: Bachelor's Degree, Media Arts

Age: 45

Gender: Male

Occupation: Technical Director (Event Management)

Education: Master's Degree, Entertainment Technology

Age: 32

Gender: Female

Occupation: Lead Lighting Designer (Entertainment Tech)

Education: Bachelor's Degree, Theatre Production

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Production Company Owner
Education: Bachelor's Degree, Media Arts
Industry: Live Production
Channels: LinkedInYouTubeInstagram

Goals

  • Successfully deliver high-profile live events on budget and on schedule
  • Expand the company's client base and reputation in the industry
  • Acquire reliable, cutting-edge equipment to meet diverse project demands.

Pain Points

  • Finding specialized equipment quickly and affordably for urgent projects
  • Dealing with unreliable suppliers or opaque transaction processes
  • Managing a fluctuating workload and ensuring equipment availability.

GearSource.com Geographic Distribution

GearSource.com has strong global reach, with the US leading, followed by key European and North American markets, reflecting its international operations.

Top Countries

United States flag

United States

40.5%
United Kingdom flag

United Kingdom

15.2%
Canada flag

Canada

9.8%
Germany flag

Germany

7.3%
Australia flag

Australia

5.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from medium to high-income households (3-4 people), indicating established professionals or business owners.

Employment Status

Income Distribution

Education Level

GearSource.com Behavior Analysis

Behavior Profile

Online Purchasing
Seeking Quality
Brand Recognition
Transaction Security
Global Sourcing
Information Seeking
Problem Solving
Cost Optimization
Networking
Researching
Social Media Engagement
Desktop Usage
YouTube Consumption
LinkedIn Professional Use
Facebook Engagement
Specific Equipment Needs
Selling Surplus Gear
Upgrading Equipment
Vetting Suppliers
Seeking Transparency

Device Breakdown

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