Top Marketing Strategies for Funemployment Radio

Funemployment Radio User Persona

Name:

Emily Johnson

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Tech

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Finds humor and stress relief during her daily commute, using podcasts as a fun escape from work and traffic
• Seeks new and engaging content to share with friends and colleagues, wanting to be the source of interesting recommendations
• Wants to discover new local spots and events in Portland, hoping to explore the city beyond her usual routine

Frustrations

• Limited time for leisure activities due to a demanding work schedule and family commitments
• Struggles to find podcasts that are consistently funny and relatable to her interests
• Feels overwhelmed by the vast amount of online content and struggles to filter through it all to find what she truly enjoys

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Tech

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Uses podcasts as a way to stay informed about current events and pop culture while multitasking
• Wants to discover new comedians and comedic voices, seeking fresh perspectives and unique humor styles
• Hopes to find a sense of community and shared interests with other podcast listeners, potentially through online forums or live events

Frustrations

• Experiences information overload from constantly being plugged into tech and social media
• Finds it challenging to disconnect from work and unwind after long hours of coding
• Feels a lack of social connection due to his introverted nature and busy work schedule, seeking ways to engage with others who share his interests

Name:

Sarah Williams

Age :

25

Gender :

Female

Occupation :

Barista

Industry :

Food Service

Education :

High School Diploma

Preferred platforms

GOALS

• Seeks entertainment and lighthearted content during downtime at work or between classes
• Connects with the hosts' personalities and enjoys their relatable stories about life in Portland
• Looks for recommendations on local businesses and events, aiming to support the community and discover hidden gems

Frustrations

• Deals with long hours and demanding customers in her service industry job, seeking an outlet for stress relief
• Feels financially limited in her ability to attend live events and participate in paid entertainment options
• Has a fear of missing out on experiences and trends, constantly seeking new things to try and share on social media

Funemployment Radio Geographic and Demographic Insights

Geographic Insights: Funemployment Radio has a predominantly North American listenership, with the US and Canada accounting for a significant majority. However, they also have a notable international audience.

Demographic Insights: Funemployment Radio's core audience is aged 25-34, skewing slightly male. However, the show enjoys a broad listenership across various age groups.

Funemployment Radio Socio-economic Profile

Household and Income Insights: The target audience typically falls within the middle-income bracket and lives in households of 2-4 people, reflecting their appeal to young professionals and families.

Educational and Employment Insights: The majority of the target audience are employed full-time with a university or college degree, indicating an educated and working professional demographic.

Funemployment Radio Behavioral Insights

Interest-Based Insights: Listeners are interested in comedy, music, news, pop culture, food, travel, and technology, reflecting a diverse range of interests.

Technology and Social Media Usage: Target users primarily access content on mobile devices, with high engagement on YouTube, Instagram, and Facebook.

Funemployment Radio Top Competitors