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My Favorite Murder
Comedy Bang! Bang!
Stuff You Should Know
Top Marketing Channels
My Favorite Murder
- Social Media (Instagram)
- Examples: Behind-the-scenes photos, Listener stories spotlights, Episode sneak peeks
- Campaigns: Fan Art Friday, Murderino Mondays, MFM Listener Stories
- Podcast Platforms
- Examples: Episode descriptions, Show notes, Podcast trailers
- Campaigns: New Episode Alerts, Best Of Season Collections, Top True Crime Podcasts
- Merchandise & Live Shows
- Examples: Official MFM merchandise store, Live tour announcements, Exclusive live show content
- Campaigns: SSDGM Collection Launch, My Favorite Murder Live Tour, Virtual Live Show Access
Top Sales Channels
- Podcast Advertising
- Native host-read ads, Mid-roll sponsorships, Pre-roll ads
- Audible Sponsorship, Squarespace Integration, Mailchimp Partnership
- Merchandise Sales
- Online store, Pop-up shops at live events, Limited edition drops
- Spring Collection Release, Live Show Exclusive Merch, Holiday Gift Guide
- Live Show Ticket Sales
- Ticketmaster, Venue box office, Fan presales
- North American Tour, European Leg Tickets, VIP Meet & Greet Packages
Funemployment Radio SWOT Analysis
Strengths
Massive
dedicated fanbase; Strong brand identity and community (Murderinos); Consistent release schedule and high-quality production.
Weaknesses
Reliance on specific hosts' chemistry; Content niche (true crime) may limit broader appeal; Potential for listener burnout due to heavy content.
Opportunities
Expansion into other true crime media (TV
books); More international live tours; Diversification of merchandise and premium content.
Threats
Emergence of new true crime podcasts; Listener sensitivity to graphic content; Algorithm changes on podcast platforms affecting discoverability.
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