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GB17 Target Audience

User Segments

Age: 52

Gender: Female

Occupation: Chief Marketing Officer

Education: Master's Degree, Marketing

Age: 48

Gender: Male

Occupation: VP of Business Development

Education: Professional Degree, Business Administration

Age: 58

Gender: Female

Occupation: Chief Operating Officer

Education: Doctorate Degree, Financial Technology

Catherine Sterling

Catherine Sterling

Age: 52
Gender: Female
Occupation: Chief Marketing Officer
Education: Master's Degree, Marketing
Industry: Software
Channels: LinkedInYouTubeX

Goals

  • To significantly increase marketing-attributed revenue and demonstrate clear ROI for all marketing initiatives
  • To align sales and marketing efforts seamlessly to shorten sales cycles and improve lead conversion rates
  • To establish the company as a dominant thought leader in its niche, attracting high-value B2B accounts consistently.

Pain Points

  • Inconsistent revenue growth despite substantial marketing investments
  • Difficulty in proving the direct financial impact of current marketing activities
  • Misalignment and communication gaps between the sales and marketing departments leading to missed opportunities.

GB17 Geographic Distribution

GB17 targets predominantly English-speaking markets, with a strong focus on the US and UK, followed by Canada, Australia, and Germany.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

25%
Canada flag

Canada

10%
Australia flag

Australia

8%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily have medium to large households and high income levels, reflecting their executive-level positions.

Employment Status

Income Distribution

Education Level

GB17 Behavior Analysis

Behavior Profile

Thought Leadership
Strategic Approach
Continuous Learning
Systematic Growth
LinkedIn Usage
YouTube Usage
Twitter Usage
Desktop Usage
Business Strategy
Technological Innovation
Leadership Development
Corporate Governance
Problem Solver
Seeking ROI
Executive Content

Device Breakdown

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