Top Marketing Channels

Walker Sands

Content Marketing
Examples: Thought leadership articles, Industry reports, Whitepapers
Campaigns: B2B Tech Trends Report, Digital Transformation Insights, Future of SaaS Series

Digital Advertising
Examples: LinkedIn Ads, Google Search Ads, Programmatic Display
Campaigns: Account-Based Marketing Campaigns, Retargeting for Website Visitors, Industry Keyword Campaigns

Public Relations
Examples: Press releases, Media pitching, Analyst relations
Campaigns: Product Launch Announcement, Executive Interview Series, Industry Award Submissions

Top Sales Channels

Direct Sales
Personalized email outreach, Sales calls, In-person meetings
Targeted Account Outreach Program, Executive Briefing Sessions, Referral Partnership Drive

Partnerships
Technology alliances, Reseller agreements, Joint ventures
Co-marketing Initiatives, Channel Partner Enablement, Strategic Alliance Development

Strong B2B PR and digital marketing expertise

Established reputation in tech and innovation sectors

Integrated marketing services.

May be perceived as a large agency

potentially less agile for very niche clients

Cost structure could be higher for smaller businesses.

Growing demand for integrated B2B marketing

Expansion into new complex B2B industries

AI-driven marketing solutions.

Intense competition from boutique agencies and specialized firms

Rapid changes in digital marketing trends

Economic downturns impacting marketing budgets.