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Frontier Credit Union is a member-owned financial institution offering a comprehensive range of banking products and services. They provide personal and business checking and savings accounts, loans, mortgages, credit cards, and investment options. Frontier Credit Union distinguishes itself through competitive rates, community involvement, and a focus on member financial well-being.
Company : Frontier Credit Union
Industry : Financial ServicesBankingCredit Unions
Frontier Credit Union Key Value propositions
Frontier Credit Union Latest news
Frontier Credit Union - We Believe in Building Better Lives
Frontier Credit Union offers the best personal or business financial accounts and loans in Idaho with simple to use online applications.
About - Frontier Foundation
Apr 10, 2024 ... The purpose of the Frontier Foundation is to build better lives throughout Idaho. One of the main efforts of the foundation is to raise money ...
Blog - Frontier Credit Union - News and Updates
Frontier Credit Union aims to be your top choice for financial services. Follow our blog to see how we achieve this goal!
East Idaho Credit Union is Building New Branch in Rexburg ...
May 9, 2022 ... “We continue to invest in new technology, but we also realize that meeting the financial needs of people face-to-face is an important part of ...
Frontier Credit Union SWOT Analysis
Strengths
Strong community focus and local involvement.Competitive interest rates and personalized services.Convenient online and mobile banking platform.
Weaknesses
Smaller branch network compared to larger banks.Limited brand awareness and marketing budget.Potential vulnerability to economic downturns in local markets.
Opportunities
Expand business banking services and partnerships.Leverage technology to enhance digital banking experience.Develop financial literacy programs to attract younger generations.
Threats
Competition from large national banks and online financial institutions.Increasing regulatory scrutiny and compliance costs.Economic volatility impacting loan portfolio and member financial well-being.
Top Marketing Strategies for Frontier Credit Union
Frontier Credit Union User Persona
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Frontier Credit Union Geographic and Demographic Insights
Geographic Insights: Frontier Credit Union primarily serves customers in the United States, with a strong focus on the state of Idaho. They have a limited international presence.
United States
95%
Canada
2%
United Kingdom
1%
Australia
1%
Germany
1%
Demographic Insights: Frontier Credit Union's target audience consists slightly more of females. The most represented age group is 25-34, followed by 35-44 and 18-24.
Frontier Credit Union Socio-economic Profile
Household and Income Insights: Frontier Credit Union's target market primarily consists of middle-income households with 2-4 members. However, they also cater to lower and higher-income segments.
Educational and Employment Insights: Majority of Frontier Credit Union's target users are employed full-time and have some college or university education.
Frontier Credit Union Behavioral Insights
Interest-Based Insights: Target users are interested in local events, financial literacy, home ownership, small business management, and family activities.
Technology and Social Media Usage: Users prefer YouTube, Facebook, and Instagram. They primarily use desktop and Android devices.
Frontier Credit Union Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Idaho Central Credit Union | 40% | Credit Unions, Financial Services, Banking |
Bank of America | 35% | National Bank, Financial Services, Consumer Banking |
Wells Fargo | 25% | National Bank, Financial Services, Wealth Management |