Top Marketing Strategies for Frontier Credit Union

Frontier Credit Union User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Save for a down payment on a larger home in a good school district within the next 5 years
• Secure a low-interest rate car loan to replace her aging vehicle with a safer and more reliable option for her family
• Find educational resources and financial planning tools to help her effectively manage her finances and save for her children's future college expenses

Frustrations

• Hidden fees and charges from traditional banks eating into her savings
• Difficulty finding time in her busy schedule to visit bank branches during operating hours
• Lack of personalized financial guidance and support tailored to her specific needs as an educator

Name:

John Miller

Age :

45

Gender :

Male

Occupation :

Small Business Owner

Industry :

Retail

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Secure a business line of credit to manage cash flow fluctuations and invest in inventory for his growing business
• Find a local financial institution that understands the unique needs of small businesses and offers personalized support
• Obtain expert advice on financial planning and retirement options to secure his financial future

Frustrations

• Lengthy loan approval processes and stringent requirements from traditional banks
• Lack of flexibility and personalized service from larger financial institutions
• Difficulty finding time-efficient ways to manage business finances and stay informed about relevant financial regulations

Name:

Sarah Williams

Age :

25

Gender :

Female

Occupation :

Marketing Assistant

Industry :

Marketing & Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Build a solid credit history to qualify for favorable interest rates on future loans
• Find a convenient and user-friendly mobile banking app to manage her finances on-the-go
• Access financial literacy resources and educational materials to make informed financial decisions and achieve her financial goals

Frustrations

• High fees associated with maintaining a checking account and using out-of-network ATMs
• Concerns about data security and the privacy of her financial information
• Difficulty navigating complex financial products and understanding financial jargon

Frontier Credit Union Geographic and Demographic Insights

Geographic Insights: Frontier Credit Union primarily serves customers in the United States, with a strong focus on the state of Idaho. They have a limited international presence.

Demographic Insights: Frontier Credit Union's target audience consists slightly more of females. The most represented age group is 25-34, followed by 35-44 and 18-24.

Frontier Credit Union Socio-economic Profile

Household and Income Insights: Frontier Credit Union's target market primarily consists of middle-income households with 2-4 members. However, they also cater to lower and higher-income segments.

Educational and Employment Insights: Majority of Frontier Credit Union's target users are employed full-time and have some college or university education.

Frontier Credit Union Behavioral Insights

Interest-Based Insights: Target users are interested in local events, financial literacy, home ownership, small business management, and family activities.

Technology and Social Media Usage: Users prefer YouTube, Facebook, and Instagram. They primarily use desktop and Android devices.

Frontier Credit Union Top Competitors