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Frontier Credit Union positions itself as a community-centric financial partner, dedicated to 'Building Better Lives' for its members in Idaho and Butte, Montana, through accessible, value-driven banking services and competitive rates.
Customer sentiment appears largely positive, driven by the credit union's strong community ties, comprehensive product offerings, and highly-rated digital accessibility, despite a minor frustration regarding a fee for online loan payments.
Frontier Credit Union's key value proposition lies in its cooperative structure, returning value to members through 'higher dividends & lower interest.' It also provides convenient and accessible financial services tailored for local communities, fostering long-term relationships.
Strong community ties in Idaho.
Comprehensive product suite for diverse needs.
High digital accessibility via 5-star mobile app.
Geographic concentration primarily in Idaho.
Limited brand recognition outside service areas.
Fee for online loan payments.
Expand into new underserved rural areas.
Attract more small business owners.
Grow through strategic acquisitions.
Intense competition from larger banks.
Economic downturn impacting loan demand.
Cybersecurity risks and data breaches.
Frontier Credit Union's target market is heavily concentrated within Idaho, with recent expansion into Butte, Montana, making it exclusively a US-focused institution.
United States
100% market share
Canada
0% market share
Mexico
0% market share
United Kingdom
0% market share
Australia
0% market share
25-45 years
Male • Female
Idaho Counties • Butte, Montana
18-35 years
Male • Female
Idaho Counties • Butte, Montana
59-75 years
Male • Female
Idaho Counties • Butte, Montana
30-55 years
Male • Female
Idaho Counties • Butte, Montana
18-24 years
Male • Female
Idaho Counties • Butte, Montana
Data shown in percentage (%) of usage across platforms
Launch a referral contest to incentivize existing members to invite their family and friends to join Frontier Credit Union. This will leverage the strong community ties and family connections within their target audience to acquire new members organically.
Learn moreImplement personalized onboarding flows for new members based on their specific needs and demographics (e.g., Golden Access Checking for seniors, business accounts for small business owners). This will enhance user engagement and satisfaction by providing tailored guidance and resources.
Learn moreDevelop an interactive ROI calculator on the Frontier Credit Union website that allows potential members to estimate the savings and benefits they could receive by switching to the credit union. This will help to quantify the value proposition and attract new members by demonstrating the financial advantages of joining.
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