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Frontier Credit Union Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Boutique Owner

Education: Bachelor's Degree

Age: 40

Gender: Male

Occupation: IT Consultant

Education: Associate Degree

Age: 28

Gender: Female

Occupation: Freelance Designer

Education: Bachelor's Degree

Emily Carter

Emily Carter

Age: 32
Gender: Female
Occupation: Boutique Owner
Education: Bachelor's Degree
Industry: Retail
Channels: FacebookInstagramLinkedIn

Goals

  • To establish a strong online presence for her boutique and attract new customers
  • To effectively manage her business finances, ensuring stable cash flow and profitability
  • To balance her demanding business responsibilities with quality family time and community involvement.

Pain Points

  • Struggling to find time for marketing and social media alongside daily operations
  • Navigating complex banking procedures and loan applications as a small business
  • Feeling overwhelmed by the constant demands of entrepreneurship and managing family life.

Frontier Credit Union Geographic Distribution

Frontier Credit Union's target market is heavily concentrated within Idaho, with recent expansion into Butte, Montana, making it exclusively a US-focused institution.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
Mexico flag

Mexico

0%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Frontier serves diverse household sizes, with a strong focus on middle-income families and individuals seeking community-oriented financial services.

Employment Status

Income Distribution

Education Level

Frontier Credit Union Behavior Analysis

Behavior Profile

Digital Convenience
Mobile Banking
Online Applications
Local Community Events
Family Activities
Fast Funding
Financial Planning
Online Security
User-Friendly
Social Media Usage
Outdoor Recreation
Supporting Local Businesses
Integrated Financial Tools
Customer Support
Competitive Rates
Accessible
Long-term Relationships
Efficiency

Device Breakdown

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