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PlaceIQ
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PlaceIQ
Strong focus on advertising attribution
Established partnerships with major DSPs
Expertise in consumer insights.
May have less granular POI data than dedicated POI providers
Limited global coverage compared to Foursquare
Reliance on mobile location data.
Expansion into new vertical markets like real estate or urban planning
Development of self-service platforms for smaller clients
Leveraging AI for predictive behavioral insights.
Intense competition from other location intelligence platforms
Data privacy regulations impacting data collection
Shifts in ad industry spending patterns.
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