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Foursquare Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Marketing Director
Education: Master's Degree, Marketing
Age: 45
Gender: Male
Occupation: Head of Analytics
Education: Master's Degree, Data Science
Age: 32
Gender: Female
Occupation: Senior Marketing Strategist
Education: Bachelor's Degree, Business Administration
Sarah Chen
Age: 38
Gender: Female
Occupation: Marketing Director
Education: Master's Degree, Marketing
Industry: Advertising
Channels: LinkedInYouTubeX
Goals
- Drive measurable ROI from marketing campaigns to justify budget allocation and demonstrate value
- Implement data-driven strategies to acquire new customers and expand market share effectively
- Stay ahead of competitors by leveraging advanced analytics and location intelligence for strategic decision-making.
Pain Points
- Lack of accurate and unified data for comprehensive campaign attribution and performance measurement
- Difficulty in proving the real-world impact of digital advertising efforts on offline sales and foot traffic
- Inefficient targeting of high-value consumer segments due to limited insights into real-world behavior.
Foursquare Geographic Distribution
Foursquare focuses heavily on the US market, followed by Japan, reflecting its global POI database and diverse client base.
Top Countries
United States
65%
Japan
10%
United Kingdom
5%
Canada
3%
Australia
2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users tend to be in 2-4 person households, primarily with medium to high incomes, reflecting B2B professionals.
Employment Status
Income Distribution
Education Level
Foursquare Behavior Analysis
Behavior Profile
Location Data
Data Analytics
Decision-makers
Problem-solvers
Omnichannel
Strategic
Digital
Research
Insights
Optimization
User Behavior
Privacy-forward
Innovation
Technical
Exploration
Networking (LinkedIn)
Information Seeking (YouTube)
Discussion (Reddit)
Geospatial
Measurement
Device Breakdown
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