Find stats on top websites

Executive Summary

Industries

Location IntelligenceGeospatial TechnologyAdvertising Attribution

Major Markets

United States flagUnited States
Japan flagJapan
United Kingdom flagUnited Kingdom

Foursquare Top Products

Foursquare Data Enrichment
Foursquare Store ID
Foursquare Studio Geospatial Intelligence Platform

Brand Positioning

Foursquare is positioned as a leading global location intelligence and geospatial technology provider, specializing in precise POI data and real-world consumer behavior insights for B2B enterprises, particularly in marketing, advertising, and real estate.

Customer Sentiments

Customer sentiment appears to be positive among enterprise clients seeking sophisticated location data solutions, as evidenced by recurring engagements and the consultative sales approach for complex needs. The focus on high-quality data and tailored solutions likely fosters satisfaction.

Foursquare Key Value Propositions

Foursquare's key value proposition is empowering businesses with highly accurate and fresh location intelligence, enabling them to measure omnichannel ad impact, target audiences effectively, and gain competitive insights through their extensive global POI database and advanced analytics tools.

Accurate Location Data
Omnichannel Attribution
Audience Targeting
POI Data Enrichment

Foursquare SWOT Analysis

Strengths

Extensive global POI database.

Advanced machine learning for data accuracy.

Strong B2B client focus with consultative sales.

Weaknesses

Custom pricing may deter smaller businesses.

Reliance on third-party data sources.

Complexity of enterprise-level integrations.

Opportunities

Expand into new industries requiring location data.

Develop more self-service tools for SMBs.

Leverage AI for predictive location insights.

Threats

Intense competition from similar data providers.

Data privacy regulations and compliance challenges.

Shifts in advertising industry trends.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Foursquare Target Audience

View Details

Geographic Insights

Foursquare focuses heavily on the US market, followed by Japan, reflecting its global POI database and diverse client base.

Top Countries

United States flag

United States

65% market share

Japan flag

Japan

10% market share

United Kingdom flag

United Kingdom

5% market share

Canada flag

Canada

3% market share

Australia flag

Australia

2% market share

Foursquare Audience Segments

Enterprise Marketing Strategist

30-55 years

Male • Female

North America • Europe • Asia

Location-Aware App Developer

25-45 years

Male • Female

Global

Business Intelligence Lead

35-60 years

Male • Female

Global

Media Buyer/Planner

28-50 years

Male • Female

North America • Europe

Data Scientist/Product Manager

22-40 years

Male • Female

Global

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Foursquare

Interactive ROI Calculator

Implement an interactive ROI calculator on Foursquare's website to showcase the potential value and return on investment clients can expect from using their location intelligence solutions. This provides a tangible, data-driven demonstration of the benefits, helping to justify the investment and drive lead generation by showcasing the value of Foursquare's products in a personalized way.

Learn more

Product Demo Integration

Integrate product demos directly into Foursquare's website and marketing materials to allow potential clients to experience the capabilities of their platform firsthand. This interactive approach can significantly improve engagement and conversion rates by showcasing the power and ease-of-use of Foursquare's location intelligence tools.

Learn more

User Activity Summary Emails

Implement automated user activity summary emails to highlight the value and usage of Foursquare's platform for existing clients. These emails showcase the platform's effectiveness and promote consistent engagement, ultimately reducing churn and fostering long-term customer loyalty by reminding them of the platform's value and encouraging continued use.

Learn more

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth