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Foursquare is a location technology company that provides businesses with data and insights based on real-world consumer behavior. They offer a suite of products, including a location platform and a city guide app, that leverage their vast database of location data to help businesses make smarter decisions. Their mission is to bridge the gap between the digital and physical worlds.
Company : Foursquare
Industry : Location IntelligenceGeospatial TechnologyData Analytics
Foursquare Key Value propositions
Foursquare Latest news
Consumer Apps & Website | Foursquare
Dec 13, 2023 ... ... important privacy matters. You can control ... Foursquare's privacy practices comply with the Data Privacy Framework Principles of Notice ...
Location.Foursquare (@Foursquare) / X
Kanagy recently joined Foursquare's leadership team as our new Senior Vice President of Global Sales! He shares a powerful insight on the importance of ...
Who We Are | Foursquare
Foursquare is a leader in location data and creating technology ... Acquired Studio to fuel geospatial big data visualizaiton, and won the Best API Award.
Foursquare
Foursquare provides businesses with the opportunity to list on City Guide, & consumers can search for places they love.
Foursquare SWOT Analysis
Strengths
Proprietary location data and technologyStrong brand recognition in location intelligenceDiverse product suite catering to various industries
Weaknesses
Reliance on third-party data sourcesCompetition from larger tech companiesMonetizing consumer-facing products
Opportunities
Expansion into emerging markets with high mobile penetrationPartnerships with businesses in new verticalsDevelopment of innovative location-based services
Threats
Data privacy concerns and regulationsChanges in consumer behavior and technology adoptionEconomic downturn impacting marketing budgets
Top Marketing Strategies for Foursquare
Partnerships and Integrations
Collaborate with complementary businesses like CRM platforms or marketing agencies to integrate Foursquare's data and tools into their offerings, expanding reach and providing value to a broader user base. This strategy opens new revenue streams and strengthens Foursquare's position in the market.
Content Marketing and Thought Leadership
Create valuable content such as industry reports, webinars, and blog posts showcasing the insights and benefits of leveraging location data. This establishes Foursquare as a trusted source of knowledge, attracting potential customers and solidifying their leadership in the location intelligence space.
Freemium Model and Targeted Trials
Offer a basic free version of Foursquare's platform with limited features to attract new users and demonstrate its value. Then, provide targeted trials of premium features to specific industries or segments, showcasing the powerful capabilities and driving conversions to paid subscriptions.
Foursquare User Persona
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GOALS
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Foursquare Geographic and Demographic Insights
Geographic Insights: Foursquare's largest market is the United States with 55.2% user share, followed by India with 12.7%. Brazil, Indonesia, and the United Kingdom represent other significant markets.
Top Countries
United States
55.2%
India
12.7%
Brazil
8.5%
Indonesia
6.9%
United Kingdom
5.7%
Demographic Insights: Foursquare's target audience is primarily aged 25-44, with a slight male skew (55% male, 45% female).
Age Distribution
Gender Distribution
Foursquare Socio-economic Profile
Household and Income Insights: Foursquare's users are primarily from households of 2-4 people, reflecting a mix of young professionals and families. The income distribution leans towards medium, indicating a broad appeal across income levels.
Educational and Employment Insights: The majority of Foursquare users are employed full-time and hold at least a university or college degree, highlighting their professional background and interest in data-driven solutions.
Households Size
Income Distribution
Education Level
Employment Status
Foursquare Behavioral Insights
Interest-Based Insights: Foursquare's target audience is interested in data analytics, business intelligence, marketing technology, and understanding consumer behavior in the context of location-based services and urban planning.
Technology and Social Media Usage: Foursquare users prefer LinkedIn, Instagram, and YouTube, accessing the platform primarily through desktops and Android devices. This suggests a tech-savvy audience engaging with professional content and mobile applications.
Interests
Device Breakdown
Social Media Usage
Foursquare Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Google Maps Platform | 42.8% | Mapping Services, Location Data, Business Solutions |
| SafeGraph | 18.3% | Foot Traffic Data, Point of Interest Intelligence, Geospatial Analytics |
| Factual | 15.9% | Location Data Management, Point of Interest Data, Data Enrichment |
