Forshaw : Market and Competitor Analysis

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Forshaw is a B2B supplier of pest control products and equipment. They offer a wide range of products, including insecticides, rodenticides, traps, and application equipment, catering specifically to licensed pest control professionals. Forshaw provides both online ordering through their website and services through physical branch locations.

Company : Forshaw

Industry : Pest ControlPest Control SuppliesPest Control Equipment

Major Markets

United States

Canada

Australia

Key Competitors

DoMyOwn Pest Control

Pest Control Solutions

Univar Solutions

Forshaw Key Value propositions

Product Availability

Competitive Pricing

Efficient Order Fulfillment

Wide Product Range

Forshaw Latest news

Home | FORSHAW

About FORSHAW. FORSHAW distinguishes itself as a company who can provide more. More Products; More Delivery. More About Customer. We offer unparalleled customer ...

FORSHAW Inc | LinkedIn

http://www.FORSHAW.com. External link for FORSHAW Inc. Industry: Chemical Manufacturing. Company size: 51-200 employees. Headquarters: Charlotte, NC. Type: Self ...

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David Forshaw, MD, FAANS - NOSS

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Forshaw SWOT Analysis

Strengths

Wide range of productsOnline ordering platformFocus on pest control professionals

Weaknesses

Limited information on branch locationsDependence on the pest control industryWebsite lacks modern design

Opportunities

Expand into new product categoriesEnhance online presence and marketingDevelop loyalty programs for repeat customers

Threats

Competition from online retailersFluctuations in pest control industry demandEconomic downturns impacting customer spending

Top Marketing Strategies for Forshaw

Content Marketing for Pest Control Professionals

Create educational and informative content, such as blog posts, videos, and webinars, that address the challenges and best practices of pest control professionals. This will establish Forshaw as a thought leader in the industry and attract qualified leads.

Leverage Social Media for Targeted Advertising

Utilize social media platforms like LinkedIn and industry-specific groups to target ads to pest control professionals. This will increase brand awareness and drive traffic to the website, leading to more qualified leads and conversions.

Partner with Pest Control Associations

Partner with local and national pest control associations to offer exclusive discounts, sponsor events, and gain access to their member databases. This will expand Forshaw's reach within the pest control community and build trust with potential customers.

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Forshaw User Persona

Name:

John Smith

Age :

35

Gender :

Male

Occupation :

Pest Control Technician

Industry :

Pest Control

Education :

High School Diploma

Preferred platforms

GOALS

Expand his service route to take on more clients and increase his earnings
Stay updated on the latest pest control techniques and product innovations to provide the most effective treatments
Build strong relationships with his clients to generate repeat business and referrals

Frustrations

Dealing with difficult or unresponsive clients who make it challenging to schedule treatments or provide adequate service
Encountering unexpected pest infestations that require extensive treatment and follow-up, impacting his schedule and profitability
Managing his inventory of pest control products effectively, ensuring he has enough stock without overspending or accumulating expired products

Name:

Sarah Jones

Age :

28

Gender :

Female

Occupation :

Owner of a Small Pest Control Business

Industry :

Pest Control

Education :

Associate's Degree in Business Administration

Preferred platforms

GOALS

Grow her pest control business by acquiring new clients and expanding into new service areas or specializations
Improve her company's online presence and reputation to attract more customers and build brand visibility
Streamline her business operations, including scheduling, billing, and customer management, to increase efficiency and profitability

Frustrations

Competing with larger, more established pest control companies for clients and market share
Managing the administrative tasks of running a business, such as payroll, taxes, and licensing requirements, which can be time-consuming and complex
Finding and retaining qualified technicians who are reliable, knowledgeable, and provide excellent customer service

Name:

Mike Brown

Age :

42

Gender :

Male

Occupation :

Purchasing Manager at a Large Pest Control Company

Industry :

Pest Control

Education :

Bachelor's Degree in Supply Chain Management

Preferred platforms

GOALS

Secure the best possible prices on pest control products and equipment to maximize his company's profitability
Establish and maintain strong relationships with reliable suppliers who offer consistent product quality, competitive pricing, and timely deliveries
Optimize inventory management practices to reduce waste, minimize storage costs, and ensure timely product availability for technicians

Frustrations

Dealing with supply chain disruptions or product shortages that impact his company's ability to service clients effectively
Negotiating contracts with suppliers who have complex pricing structures or minimum order requirements that are difficult to meet
Managing the logistical challenges of receiving, storing, and distributing large quantities of pest control products across multiple branch locations

Forshaw Geographic and Demographic Insights

Geographic Insights: Forshaw's primary market is the US, followed by Canada, reflecting a focus on North America. Other significant markets include Australia, the UK, and Germany.

Top Countries

United States
60%
Canada
15%
Australia
10%
United Kingdom
8%
Germany
7%

Demographic Insights: Forshaw's target audience is primarily male, aged between 25-54, reflecting the demographics of the pest control profession.

Age Distribution

Gender Distribution

Forshaw Socio-economic Profile

Household and Income Insights: Forshaw's target audience typically falls within the middle-income bracket, with an average household size of 3-4 people.

Educational and Employment Insights: Most users are employed full-time, likely as pest control professionals, with a high school education level, aligning with industry requirements.

Households Size

Income Distribution

Education Level

Employment Status

Forshaw Behavioral Insights

Interest-Based Insights: Users show interest in home improvement, DIY projects, gardening, outdoor recreation, reflecting a connection to property maintenance and pest prevention.

Technology and Social Media Usage: Users primarily access content through desktops, with high engagement on Facebook and YouTube for industry updates and product information.

Interests

Home improvementDIY projectsGardeningOutdoor recreationReal estateLocal newsSports

Device Breakdown

Social Media Usage

Forshaw Top Competitors

Competitor	Estimated market share	Top domains
DoMyOwn Pest Control	25%	Pest Control Products, DIY Pest Control, Pest Control Advice
Pest Control Solutions	35%	Professional Pest Control, Commercial Pest Control, Pest Control Services
Univar Solutions	15%	Chemical Distribution, Pest Control Solutions, Industrial Chemicals

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