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Forshaw Target Audience

User Segments

Age: 45

Gender: Male

Occupation: Owner-Operator, Pest Control Business

Education: Bachelor's Degree, Business Management

Age: 38

Gender: Female

Occupation: Operations Manager, Mid-sized PMP

Education: Associate Degree, Environmental Science

Age: 52

Gender: Male

Occupation: Independent Pest Control Contractor

Education: Associate Degree, Applied Science

David Chen

David Chen

Age: 45
Gender: Male
Occupation: Owner-Operator, Pest Control Business
Education: Bachelor's Degree, Business Management
Industry: Pest Control
Channels: LinkedInYouTubeFacebook

Goals

  • Streamline inventory management and reduce waste
  • Expand the client base and secure more recurring contracts
  • Implement cutting-edge pest control techniques and solutions.

Pain Points

  • Difficulty tracking product usage across multiple technicians
  • Inconsistent product availability from suppliers
  • Managing administrative tasks instead of field operations.

Forshaw Geographic Distribution

Forshaw primarily serves the contiguous United States, with minimal international reach, focusing on its established domestic B2B customer base.

Top Countries

United States flag

United States

99.5%
Canada flag

Canada

0.3%
Mexico flag

Mexico

0.1%
United Kingdom flag

United Kingdom

0.05%
Australia flag

Australia

0.05%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in households of 3-4 people, typically falling into medium to high income brackets, indicating established professionals.

Employment Status

Income Distribution

Education Level

Forshaw Behavior Analysis

Behavior Profile

Online Purchasing
App Usage
Training Meetings
Inventory Tracking
Product Procurement
Forecasting
Technician Checkout
Business Management
Field Service Software
LinkedIn
YouTube
Desktop Usage
Researching Solutions
Problem-Solving
Efficiency Seeking
Information Seeking

Device Breakdown

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