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Major Markets
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monday.com
Smartsheet
Top Marketing Channels
monday.com
- Content Marketing
- Examples: monday.com blog,monday.com case studies,monday.com whitepapers
- Campaigns: Work OS Guides,Customer Success Stories,Productivity Playbooks
- Social Media Marketing
- Examples: monday.com LinkedIn,monday.com YouTube,monday.com Facebook
- Campaigns: Monday.com #WorkDifferent,Monday.com Features in Focus,Monday.com User Spotlight
- Search Engine Marketing (SEM)
- Examples: monday.com Google Ads,monday.com Bing Ads,monday.com paid keywords
- Campaigns: Project Management Software Ads,Workflow Management Solutions,Team Collaboration Tools
Top Sales Channels
- Direct Sales
- Enterprise sales team,demo requests,personalized consultations
- Enterprise Solutions Program,Tailored Demo Series,Consultative Selling Approach
- Partnership Programs
- monday.com Solution Partners,monday.com Affiliate Program,monday.com Integration Partners
- Partner Onboarding Initiative,Co-selling with monday.com,API Integration Showcase
- Freemium/Trial Model
- Free trial sign-ups,free plan tiers,guided onboarding
- Try monday.com Free,Unlock Your Team's Potential,Get Started with Work OS
Forms On Fire SWOT Analysis
Strengths
Comprehensive Work OS platform
strong brand recognition
extensive integration capabilities
Weaknesses
Can be overwhelming for new users
pricing can be complex for small teams
steep learning curve for advanced features
Opportunities
Expansion into new industry verticals
further developing AI capabilities
partnerships with complementary SaaS providers
Threats
Intense competition from other project management tools
data security concerns
economic downturn affecting SMB budgets
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