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Major Markets
United States
India
United KingdomKey Competitors
Fiverr Top Products
Brand Positioning
Fiverr positions itself as a leading global online marketplace connecting diverse freelance talent with clients for project-based digital services, empowering flexible work and global reach.
Customer Sentiments
Customer sentiment is likely mixed, with appreciation for access to diverse talent and flexible work, but frustration due to high competition, inconsistent quality, and over-reliance on the platform, as suggested by the SWOT analysis.
Fiverr Key Value Propositions
Fiverr's key value proposition lies in providing seamless access to a vast and diverse pool of freelance talent for project-based solutions, offering flexible work opportunities and global reach. It empowers both freelancers and clients to connect and transact efficiently within the digital services ecosystem.
Fiverr SWOT Analysis
Strengths
Large and diverse global talent pool.
User-friendly platform for gig-based services.
Strong brand recognition in the gig economy.
Weaknesses
High competition among freelancers.
Quality control can be inconsistent.
Reliance on platform for income can be risky.
Opportunities
Expand into niche and specialized services.
Develop more advanced AI-powered matching tools.
Increase focus on enterprise and B2B clients.
Threats
Intense competition from other platforms.
Economic downturns impacting freelance demand.
Regulatory changes in the gig economy.
Market Growth Stage
Pace of Market Growth
Fiverr Target Audience
Geographic Insights
Fiverr's user base is predominantly in the US and India, with significant presence in the UK, Pakistan, and Canada, highlighting its global reach in the freelance market.
Top Countries
United States
30.5% market share
India
15.2% market share
United Kingdom
8% market share
Pakistan
6.5% market share
Canada
5.8% market share
Fiverr Audience Segments
Ambitious Freelancer
22-35 years
Male • Female
United States • Canada • United Kingdom • Australia
Small Business Owner
30-55 years
Male • Female
United States • European Union • India
Student & Aspiring Gig Worker
18-25 years
Male • Female
Global
Experienced Professional (Post-Career)
45-65 years
Male • Female
United States • Western Europe
Global Remote Worker
28-45 years
Male • Female
Developing Nations • Emerging Markets
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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