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Executive Summary

Industries

Online Freelance MarketplaceGig EconomyDigital Services

Major Markets

United States flagUnited States
India flagIndia
United Kingdom flagUnited Kingdom

Fiverr Top Products

Fiverr Freelance Marketplace

Brand Positioning

Fiverr positions itself as a leading global online marketplace connecting diverse freelance talent with clients for project-based digital services, empowering flexible work and global reach.

Customer Sentiments

Customer sentiment is likely mixed, with appreciation for access to diverse talent and flexible work, but frustration due to high competition, inconsistent quality, and over-reliance on the platform, as suggested by the SWOT analysis.

Fiverr Key Value Propositions

Fiverr's key value proposition lies in providing seamless access to a vast and diverse pool of freelance talent for project-based solutions, offering flexible work opportunities and global reach. It empowers both freelancers and clients to connect and transact efficiently within the digital services ecosystem.

Access to Diverse Talent
Flexible Work Opportunities
Project-Based Solutions
Global Reach

Fiverr SWOT Analysis

Strengths

Large and diverse global talent pool.

User-friendly platform for gig-based services.

Strong brand recognition in the gig economy.

Weaknesses

High competition among freelancers.

Quality control can be inconsistent.

Reliance on platform for income can be risky.

Opportunities

Expand into niche and specialized services.

Develop more advanced AI-powered matching tools.

Increase focus on enterprise and B2B clients.

Threats

Intense competition from other platforms.

Economic downturns impacting freelance demand.

Regulatory changes in the gig economy.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Fiverr Target Audience

View Details

Geographic Insights

Fiverr's user base is predominantly in the US and India, with significant presence in the UK, Pakistan, and Canada, highlighting its global reach in the freelance market.

Top Countries

United States flag

United States

30.5% market share

India flag

India

15.2% market share

United Kingdom flag

United Kingdom

8% market share

Pakistan flag

Pakistan

6.5% market share

Canada flag

Canada

5.8% market share

Fiverr Audience Segments

Ambitious Freelancer

22-35 years

Male • Female

United States • Canada • United Kingdom • Australia

Small Business Owner

30-55 years

Male • Female

United States • European Union • India

Student & Aspiring Gig Worker

18-25 years

Male • Female

Global

Experienced Professional (Post-Career)

45-65 years

Male • Female

United States • Western Europe

Global Remote Worker

28-45 years

Male • Female

Developing Nations • Emerging Markets

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

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