Top Marketing Strategies for Fiverr

Fiverr User Persona

Name:

Emily Johnson

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

E-commerce

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Increase brand awareness and reach a wider audience through social media marketing
• Drive traffic to the company website and generate leads through targeted advertising campaigns
• Outsource creative tasks like graphic design and video editing to focus on strategy and analysis

Frustrations

• Creating engaging social media content consistently
• Managing multiple social media platforms effectively
• Finding and vetting reliable freelancers for short-term projects

Name:

David Chen

Age :

35

Gender :

Male

Occupation :

Small Business Owner

Industry :

Food & Beverage

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

• Develop a strong online presence for his restaurant through a professional website and social media marketing
• Increase customer engagement and build a loyal following by showcasing his unique menu and culinary skills
• Streamline online ordering and delivery processes to improve customer experience

Frustrations

• Lack of technical expertise to build and maintain a website
• Limited budget to hire a full-time marketing team
• Difficulty in standing out from competitors in a crowded market

Name:

Sarah Williams

Age :

25

Gender :

Female

Occupation :

Freelance Writer

Industry :

Freelance

Education :

Bachelor's Degree, English Literature

Preferred platforms

GOALS

• Find consistent and well-paying writing gigs from reputable clients
• Build a strong portfolio showcasing her writing skills and expertise
• Network with other freelancers and potential clients to expand her professional circle

Frustrations

• Dealing with low-paying gigs and price negotiations
• Facing competition from other writers on freelance platforms
• Managing time effectively and meeting deadlines for multiple projects

Fiverr Geographic and Demographic Insights

Geographic Insights: Fiverr's largest market is the US with 40.2% users, followed by India at 15.7%. The UK, Canada, and Australia represent other significant markets.

Demographic Insights: Fiverr's primary user base is aged 25-34 (35%), followed by 18-24 (25%). Males slightly outnumber females (55% vs 45%).

Fiverr Socio-economic Profile

Household and Income Insights: Fiverr users commonly belong to households of 2 (35%) and earn medium income (50%), suggesting a focus on young professionals.

Educational and Employment Insights: 60% of Fiverr users have University/College degrees, with significant portions being Students (20%) and Freelancers/Business Owners (40%).

Fiverr Behavioral Insights

Interest-Based Insights: Fiverr users show strong interest in freelancing, entrepreneurship, and online business, alongside interests in marketing, technology, and design.

Technology and Social Media Usage: Fiverr users primarily use YouTube and LinkedIn, reflecting their interest in business and professional development. Desktop usage remains significant at 55%.

Fiverr Top Competitors