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Fiverr operates an online platform connecting businesses and individuals with freelance talent. The platform offers a diverse range of services, including writing, design, programming, and marketing. Fiverr facilitates transactions between clients and freelancers and provides a secure payment system.
Company : Fiverr
Industry : FreelancingGig EconomyOnline Marketplace
Fiverr Key Value propositions
Fiverr Latest news
Fiverr | Freelance services marketplace | Find top global talent
"We've used Fiverr for Shopify web development, graphic design, and backend web development. Working with Fiverr makes my job a little easier every day." Video ...
Fiverr Pro: Top freelance talent and powerful business tools
Discover the best Pro freelancers on Fiverr Pro. Elevate your projects, manage budgets, and achieve success with Fiverr Pro. Join today.
Online Courses for Freelancers & Entrepreneurs - Learn from Fiverr
Online courses for freelancers & entrepreneurs. Browse Fiverr's highly practical & step-by-step online courses and kickoff your online learning journey ...
Fiverr Press & News
Fiverr.com in the news! See Fiverr appearances on Wired, MSNBC, Fox News ... Fiverr Reveals Top Strategies for Influencers to Build their Business with ...
Fiverr SWOT Analysis
Strengths
Large freelancer baseDiverse service offeringsUser-friendly interface
Weaknesses
Quality control challengesReliance on freelance availabilityLimited enterprise solutions
Opportunities
Expansion into new marketsDevelopment of AI-powered toolsPartnerships with businesses
Threats
Competition from other platformsEconomic downturn impacting freelance spendingPotential for legal and regulatory issues
Top Marketing Strategies for Fiverr
Optimize for Mobile and Enhance User Experience
Fiverr should focus on optimizing its platform for mobile devices and enhancing user experience. A seamless mobile experience will make it easier for users to access services, browse profiles, and manage projects, leading to increased engagement and satisfaction.
Fiverr User Persona
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Fiverr Geographic and Demographic Insights
Geographic Insights: Fiverr's largest market is the US with 40.2% users, followed by India at 15.7%. The UK, Canada, and Australia represent other significant markets.
United States
40.2%
India
15.7%
United Kingdom
8.5%
Canada
6.2%
Australia
4.9%
Demographic Insights: Fiverr's primary user base is aged 25-34 (35%), followed by 18-24 (25%). Males slightly outnumber females (55% vs 45%).
Fiverr Socio-economic Profile
Household and Income Insights: Fiverr users commonly belong to households of 2 (35%) and earn medium income (50%), suggesting a focus on young professionals.
Educational and Employment Insights: 60% of Fiverr users have University/College degrees, with significant portions being Students (20%) and Freelancers/Business Owners (40%).
Fiverr Behavioral Insights
Interest-Based Insights: Fiverr users show strong interest in freelancing, entrepreneurship, and online business, alongside interests in marketing, technology, and design.
Technology and Social Media Usage: Fiverr users primarily use YouTube and LinkedIn, reflecting their interest in business and professional development. Desktop usage remains significant at 55%.
Fiverr Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Upwork | 35.2% | Freelancing, Project Management, Talent Sourcing |
Freelancer.com | 28.7% | Freelancing, Competitive Bidding, Large Project Scope |
Guru | 16.1% | Freelancing, Direct Client Connections, Niche Expertise |