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Major Markets
Key Competitors
Fiverr positions itself as a leading global online marketplace connecting diverse freelance talent with clients for project-based digital services, empowering flexible work and global reach.
Customer sentiment is likely mixed, with appreciation for access to diverse talent and flexible work, but frustration due to high competition, inconsistent quality, and over-reliance on the platform, as suggested by the SWOT analysis.
Fiverr's key value proposition lies in providing seamless access to a vast and diverse pool of freelance talent for project-based solutions, offering flexible work opportunities and global reach. It empowers both freelancers and clients to connect and transact efficiently within the digital services ecosystem.
Large and diverse global talent pool.
User-friendly platform for gig-based services.
Strong brand recognition in the gig economy.
High competition among freelancers.
Quality control can be inconsistent.
Reliance on platform for income can be risky.
Expand into niche and specialized services.
Develop more advanced AI-powered matching tools.
Increase focus on enterprise and B2B clients.
Intense competition from other platforms.
Economic downturns impacting freelance demand.
Regulatory changes in the gig economy.
Fiverr's user base is predominantly in the US and India, with significant presence in the UK, Pakistan, and Canada, highlighting its global reach in the freelance market.
United States
30.5% market share
India
15.2% market share
United Kingdom
8% market share
Pakistan
6.5% market share
Canada
5.8% market share
22-35 years
Male • Female
United States • Canada • United Kingdom • Australia
30-55 years
Male • Female
United States • European Union • India
18-25 years
Male • Female
Global
45-65 years
Male • Female
United States • Western Europe
28-45 years
Male • Female
Developing Nations • Emerging Markets
Data shown in percentage (%) of usage across platforms
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