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Fiverr Target Audience

User Segments

Age: 28

Gender: Male

Occupation: Digital Marketing Consultant

Education: Master's Degree in Digital Marketing

Age: 25

Gender: Female

Occupation: Graphic Designer

Education: Bachelor's Degree in Fine Arts

Age: 32

Gender: Male

Occupation: Web Developer

Education: Bachelor's Degree in Computer Science

Liam, The Digital Strategist

Liam, The Digital Strategist

Age: 28
Gender: Male
Occupation: Digital Marketing Consultant
Education: Master's Degree in Digital Marketing
Industry: Digital Marketing
Channels: LinkedInYouTubeInstagram

Goals

  • To expand his client portfolio with high-value projects
  • To consistently deliver exceptional results for clients, leading to strong testimonials and referrals
  • To stay ahead of industry trends and master new digital marketing tools and strategies.

Pain Points

  • Finding reliable and skilled collaborators for specialized tasks
  • Managing client expectations and project scope creep effectively
  • Dealing with inconsistent cash flow due to project-based income.

Fiverr Geographic Distribution

Fiverr's user base is predominantly in the US and India, with significant presence in the UK, Pakistan, and Canada, highlighting its global reach in the freelance market.

Top Countries

United States flag

United States

30.5%
India flag

India

15.2%
United Kingdom flag

United Kingdom

8%
Pakistan flag

Pakistan

6.5%
Canada flag

Canada

5.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users live in 3-4 person households with medium income, indicating freelance work supplements or forms a primary income for small to medium sized families.

Employment Status

Income Distribution

Education Level

Fiverr Behavior Analysis

Behavior Profile

Online Learning
Digital Marketing
Content Creation
Web Development
Graphic Design
Professional Networking
Skill Development
Career Growth
Portfolio Building
Client Acquisition
Time Management
Problem Solving
Continuous Learning
Online Presence
Customer Engagement
Social Media Usage
Desktop User
YouTube Viewer
LinkedIn User
Seeking Guidance

Device Breakdown

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