Top Marketing Strategies for ForceBrands

ForceBrands User Persona

Name:

Emily Chen

Age :

32

Gender :

Female

Occupation :

Hiring Manager

Industry :

Food & Beverage

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Finding and hiring experienced marketers to lead brand campaigns for new product launches
• Identifying talented and creative individuals for packaging design roles to refresh the brand's visual identity
• Building a strong employer brand on social media to attract top talent in a competitive market

Frustrations

• Dealing with a high volume of unqualified applicants that don't meet the specific requirements
• Struggling to attract candidates with niche experience in the rapidly evolving food-tech space
• Managing a tight budget for recruitment marketing and advertising

Name:

Mark Rodriguez

Age :

45

Gender :

Male

Occupation :

VP of Human Resources

Industry :

Beauty & Personal Care

Education :

Master's Degree, Human Resources Management

Preferred platforms

GOALS

• Developing a more efficient and data-driven recruitment process to reduce time-to-hire
• Implementing a diversity and inclusion strategy to build a more representative workforce
• Partnering with hiring managers to understand their specific needs and challenges in talent acquisition

Frustrations

• Facing difficulty in sourcing diverse candidates for executive-level positions
• Managing the expectations of senior leadership who may not fully understand the complexities of modern recruiting
• Keeping up-to-date with the latest trends and technologies in the HR and talent acquisition space

Name:

Sarah Lee

Age :

28

Gender :

Female

Occupation :

Talent Acquisition Specialist

Industry :

Cannabis

Education :

Bachelor's Degree, Psychology

Preferred platforms

GOALS

• Sourcing passive candidates with specialized skills in extraction and cultivation techniques
• Building a talent pipeline for future hiring needs as the company expands into new markets
• Creating engaging content for social media to attract young professionals and recent graduates

Frustrations

• Overcoming the stigma associated with the cannabis industry to attract top talent from more traditional sectors
• Navigating the constantly evolving regulatory landscape which impacts hiring practices
• Competing with well-established companies in other industries for a limited pool of qualified candidates

ForceBrands Geographic and Demographic Insights

Geographic Insights: ForceBrands primarily targets the US market, with a significant 90% user share. They have a smaller, yet growing presence in Canada, the UK, Germany, and Australia.

Demographic Insights: ForceBrands targets a diverse age range of professionals, with a concentration in the 25-44 age group. The gender distribution is balanced, suggesting equal appeal among men and women.

ForceBrands Socio-economic Profile

Household and Income Insights: ForceBrands' audience leans towards established professionals and households, with a higher representation of medium to high-income earners.

Educational and Employment Insights: ForceBrands primarily targets experienced professionals in full-time roles, with a high proportion holding university or college degrees.

ForceBrands Behavioral Insights

Interest-Based Insights: Target audience is interested in food trends, sustainability, digital marketing, health and wellness, e-commerce, packaging design, and supply chain management.

Technology and Social Media Usage: ForceBrands' target audience are active on professional platforms like LinkedIn, with significant usage of Facebook, Instagram, and YouTube.

ForceBrands Top Competitors