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Forbes Target Audience

User Segments

Age: 52

Gender: Male

Occupation: Chief Investment Officer

Education: Master's Degree, Finance

Age: 45

Gender: Female

Occupation: VP of Technology Strategy

Education: Master's Degree, Computer Science

Age: 38

Gender: Male

Occupation: Founder & CEO, Tech Startup

Education: Bachelor's Degree, Business Administration

David Chen

David Chen

Age: 52
Gender: Male
Occupation: Chief Investment Officer
Education: Master's Degree, Finance
Industry: Finance
Channels: LinkedInXYouTube

Goals

  • Identify emerging market opportunities for high-yield investments
  • Optimize portfolio performance to achieve sustained growth
  • Stay informed about global economic shifts and their impact on financial markets

Pain Points

  • Navigating complex regulatory changes across international borders
  • Finding reliable, real-time data for critical investment decisions
  • Managing the high-pressure environment of market volatility and investor expectations

Forbes Geographic Distribution

Forbes' primary market is the U.S., with significant reach in India, UK, Canada, and Australia, reflecting its global business and financial audience.

Top Countries

United States flag

United States

50%
India flag

India

10%
United Kingdom flag

United Kingdom

7.5%
Canada flag

Canada

5%
Australia flag

Australia

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are predominantly high-income, often in 3-4 person households, suggesting established families or high-earning individuals.

Employment Status

Income Distribution

Education Level

Forbes Behavior Analysis

Behavior Profile

Goal-Oriented
Information Seeking
Professional Development
Decision-Making
Networking
Aspiration
Influence
Research
Content Consumption
Luxury Interest
Affluent
Career Advancement
Brand Building
Investment Strategy
Digital Engagement

Device Breakdown

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