Find stats on top websites
Executive Summary
Forbes is a renowned media company specializing in business and financial news, analysis, and rankings. With a global reach and a reputation for high-quality journalism, Forbes provides insights on a wide array of topics, including business, finance, investing, technology, entrepreneurship, leadership, and lifestyle. The company generates revenue through advertising, subscriptions, and events.
Industries
Major Markets
United States
India
United KingdomKey Competitors
Forbes Top Products
Brand Positioning
Customer Sentiments
Forbes Key Value Propositions
Forbes SWOT Analysis
Strengths
Strong brand reputation and credibility
Global reach and influence
Loyal and engaged audience
Weaknesses
Reliance on advertising revenue
Competition from free online content
Perception of catering to an elite demographic
Opportunities
Expand digital offerings and subscriptions
Partner with emerging tech companies
Develop niche content verticals
Threats
Declining print media consumption
Spread of misinformation and distrust in media
Economic downturn impacting advertising budgets
Forbes operates in the media and publishing industry, with a specific focus on business and financial news and analysis.
Market Growth Stage
Pace of Market Growth
Forbes Target Audience
Geographic Insights
Forbes's primary market is the United States, followed by India and the United Kingdom. The platform exhibits a presence in North America, Europe, and Asia-Pacific regions.
Top Countries
United States
45% market share
India
15% market share
United Kingdom
10% market share
Canada
7.5% market share
Australia
5% market share
Forbes Audience Segments
Forbes targets a global audience of business professionals, investors, and individuals interested in finance, entrepreneurship, and current events. The publication caters to those seeking information and insights to make informed decisions in their personal and professional lives. Forbes' content also attracts a significant following among individuals interested in lifestyle, leadership, and technology.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Forbes
Content Diversification and Expansion
Expand beyond traditional business news by creating engaging content for new audiences like younger generations and those interested in personal finance and lifestyle. This will broaden Forbes' reach and attract a wider demographic.
Learn moreLeverage Influencer Marketing and Partnerships
Partner with prominent figures in business, finance, and technology to create sponsored content, interviews, and events. This will increase brand visibility and reach a targeted audience through trusted influencers.
Learn moreDevelop a Data-Driven Subscription Model
Offer personalized subscription tiers based on user interests and preferences, providing access to premium content and exclusive features. This will enhance user engagement and drive revenue through targeted subscription offerings.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
