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Major Markets
United States
India
United KingdomKey Competitors
Forbes Top Products
Brand Positioning
Forbes positions itself as the authoritative global voice for business, finance, and entrepreneurial success, inspiring and guiding ambitious professionals, investors, and high-net-worth individuals.
Customer Sentiments
Customer sentiment appears positive, as Forbes is recognized as a trusted and authoritative source for business and financial news and insights. Its strong brand recognition and diverse content offerings cater to a discerning audience seeking quality information and aspirational content.
Forbes Key Value Propositions
Forbes' key value proposition lies in providing authoritative business and financial intelligence, entrepreneurial insights, and lifestyle content to a global audience. It serves as a platform for knowledge, networking, and aspiration for those interested in wealth, influence, and success.
Forbes SWOT Analysis
Strengths
Globally recognized and trusted brand.
Diverse content across business, finance, lifestyle.
Strong platform for sponsored content (BrandVoice).
Weaknesses
Primary digital content is ad-supported.
Lack of explicit subscription model mentioned.
Potential for content overload for users.
Opportunities
Expand specialized advisory services.
Deepen engagement with creator economy.
Further global market penetration and localization.
Threats
Competition from other financial news outlets.
Changing digital advertising landscape.
Maintaining content quality and relevance.
Market Growth Stage
Pace of Market Growth
Forbes Target Audience
Geographic Insights
Forbes' primary market is the U.S., with significant reach in India, UK, Canada, and Australia, reflecting its global business and financial audience.
Top Countries
United States
50% market share
India
10% market share
United Kingdom
7.5% market share
Canada
5% market share
Australia
3% market share
Forbes Audience Segments
Affluent Business Leader
35-65 years
Male • Female
Global Major Business Hubs • United States
Ambitious Entrepreneur
22-45 years
Male • Female
Global Urban Centers • United States
Creator Economy Participant
18-35 years
Male • Female
Global Digital Communities • United States
High-End Lifestyle Enthusiast
30-70 years
Male • Female
Global Affluent Regions • United States
Informed Consumer & Advisor Seeker
25-60 years
Male • Female
Global Financial Centers • United States
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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