Forbes is a renowned media company specializing in business and financial news, analysis, and rankings. With a global reach and a reputation for high-quality journalism, Forbes provides insights on a wide array of topics, including business, finance, investing, technology, entrepreneurship, leadership, and lifestyle. The company generates revenue through advertising, subscriptions, and events.
Company : Forbes
Industry : MediaFinanceBusiness News
Forbes Key Value propositions
Forbes Latest news
Forbes
Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.
Forbes
Forbes, Jersey City, New Jersey. 6293528 likes · 22835 talking about this. Forbes, the homepage for top business news and analysis.
Breaking News
Pro-Ted Cruz Super PAC Gets Another $150,000 From iHeartMedia For Podcast—Despite FEC Complaint. ByMolly BohannonForbes Staff. article image. Jun 20, 2024 ...
Forbes Newsletters
A weekly version of the Forbes Daily newsletter, this is a quick roundup of the week's most important stories. ForbesWomen. SENT THURSDAYS. News and analysis ...
Forbes SWOT Analysis
Strengths
Strong brand reputation and credibilityGlobal reach and influenceLoyal and engaged audience
Weaknesses
Reliance on advertising revenueCompetition from free online contentPerception of catering to an elite demographic
Opportunities
Expand digital offerings and subscriptionsPartner with emerging tech companiesDevelop niche content verticals
Threats
Declining print media consumptionSpread of misinformation and distrust in mediaEconomic downturn impacting advertising budgets
Top Marketing Strategies for Forbes
Forbes User Persona
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Preferred platforms
GOALS
Frustrations
Forbes Geographic and Demographic Insights
Geographic Insights: Forbes's primary market is the United States, followed by India and the United Kingdom. The platform exhibits a presence in North America, Europe, and Asia-Pacific regions.
Top Countries
United States
45%
India
15%
United Kingdom
10%
Canada
7.5%
Australia
5%
Demographic Insights: Forbes attracts a predominantly male audience aged between 25-44, reflecting its focus on business and finance. However, it also sees interest from women and younger demographics.
Age Distribution
Gender Distribution
Forbes Socio-economic Profile
Household and Income Insights: Forbes' target audience typically falls in the medium to high-income brackets, reflecting an affluent user base interested in finance and investments.
Educational and Employment Insights: Forbes users are mainly employed full-time or are business owners with a university or college degree, aligning with its focus on business professionals.
Households Size
Income Distribution
Education Level
Employment Status
Forbes Behavioral Insights
Interest-Based Insights: Forbes users show a keen interest in technology, business, finance, and current events, reflecting a desire for knowledge and success.
Technology and Social Media Usage: Users prefer accessing Forbes on desktops, followed by a balanced split between Android and iOS. They are highly active on LinkedIn, Twitter, and YouTube.
Interests
Device Breakdown
Social Media Usage
Forbes Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Bloomberg | 25.5% | Financial News, Market Data, Business Analysis |
| The Wall Street Journal | 30% | Business News, Finance, Economics |
| Financial Times | 20% | International Business, Finance, Economics |
