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Enduring Planet is a financial services company focused on providing climate startups and SMBs with funding and fractional CFO services. Their primary offering is a 'Climate Grant Advance' which allows companies to access grant money sooner without collateral or personal guarantees. They also offer bookkeeping, accounting, analytics, and fundraising support.
Company : Enduring Planet
Industry : Financial TechnologyClimate FinanceVenture Capital
Enduring Planet Key Value propositions
Enduring Planet Latest news
Enduring Planet: Funding & Fractional CFO for Climate Entrepreneurs
Enduring Planet provides founder-friendly working capital and financial advisory services to climate startups and small/medium-sized businesses (SMBs) ...
Enduring Planet | LinkedIn
Jun 5, 2022 ... Federal and state support to advance climate tech is great news for the planet. ... Check it out here: https://lnkd.in/gmNYQADd ... We've now worked ...
Building a Watertight Grant Funding Pipeline
As well as monitoring the outreach you do, you should keep detailed notes about news and updates on the organization's work. ... important to them and build a ...
Enduring Planet Inc. - ImpactAssets 50
Leadership and Team. Cumulative Leadership Experience in Impact Investing: 10 – 19 years. Cumulative Impact Experience of Top Three Firm Leaders:.
Enduring Planet SWOT Analysis
Strengths
Niche focus on climate startups and SMBs.Innovative funding solutions like Climate Grant Advance.Strong network of investors and advisors.
Weaknesses
Limited track record as a relatively new company.Currently restricted to US-based companies.Dependence on the success of client companies.
Opportunities
Growing demand for climate-focused financial services.Potential to expand internationally.Develop new products and services catering to specific climate sectors.
Threats
Competition from traditional financial institutions.Economic downturn impacting investment in climate solutions.Regulatory changes in the climate finance sector.
Top Marketing Strategies for Enduring Planet
Value-Based Pricing Implementation
This strategy involves setting prices based on the perceived value of the services offered. It will allow Enduring Planet to charge a premium for their specialized climate-focused financial solutions, showcasing the unique value they provide to climate startups and SMBs.
Personalized User Onboarding
This strategy entails creating a tailored onboarding experience for each client, focusing on their specific needs and goals. By offering personalized guidance and support, Enduring Planet can build stronger client relationships and encourage long-term engagement with their services.
Interactive ROI Calculator
This strategy involves developing an interactive calculator that allows potential clients to estimate the return on investment from utilizing Enduring Planet's services. By demonstrating the financial benefits of their offerings, Enduring Planet can increase the perceived value and drive conversions.
Enduring Planet User Persona
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Enduring Planet Geographic and Demographic Insights
Geographic Insights: Enduring Planet's primary market is the United States, followed by Canada and other developed countries with growing climate tech sectors.
United States
80%
Canada
10%
United Kingdom
3%
Germany
2%
Australia
5%
Demographic Insights: Enduring Planet's target audience is primarily comprised of professionals aged 35-54, with a slight preference towards males. However, there's a significant representation across all age groups.
Enduring Planet Socio-economic Profile
Household and Income Insights: Enduring Planet's target users typically fall within the middle-income bracket and have an average household size of 2-4 people.
Educational and Employment Insights: Enduring Planet's target users are highly educated, with a majority possessing a university or postgraduate degree and a significant portion being business owners.
Enduring Planet Behavioral Insights
Interest-Based Insights: Enduring Planet's target audience is interested in sustainability, renewable energy, climate change solutions, technology, investing, startups, and entrepreneurship.
Technology and Social Media Usage: The target audience primarily uses LinkedIn and Twitter for professional networking and information. Desktop devices are preferred over mobile.
Enduring Planet Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Climate Fund Managers | 35% | Investment Management, Climate Finance, Renewable Energy |
Engie New Ventures | 25% | Venture Capital, Energy Transition, Innovation |
Breakthrough Energy Ventures | 15% | Climate Technology, Clean Energy, Sustainable Development |