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Focus 360 Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Head of Marketing, Large Residential Builder
Education: Master's Degree, Business Administration
Age: 48
Gender: Male
Occupation: VP of Sales, National Homebuilder
Education: Bachelor's Degree, Marketing
Age: 37
Gender: Female
Occupation: Marketing Director, Masterplan Community Developer
Education: Professional Degree, Architecture
Sarah Chen
Goals
- Increase lead generation and conversion rates for new residential communities
- Effectively pre-sell properties before physical construction is complete
- Differentiate our offerings in a competitive market through innovative visual marketing.
Pain Points
- Struggling to convey the lifestyle and vision of a master-planned community to potential buyers
- Difficulty in obtaining high-quality, photo-realistic marketing assets quickly and affordably
- Challenges in integrating new marketing tools seamlessly with existing CRM systems.
Focus 360 Geographic Distribution
Focus 360 primarily targets the US market with nationwide reach, with minor presence in Canada, UK, Australia, and UAE, indicating strong domestic focus.
Top Countries
United States
Canada
United Kingdom
Australia
United Arab Emirates
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are typically high-income professionals with 3-4 person households, reflecting their executive positions.
Employment Status
Income Distribution
Education Level
Focus 360 Behavior Analysis
Behavior Profile
Device Breakdown
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