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Fairmont Federal Credit Union is a member-owned financial institution operating in West Virginia with nine regional branches and over 120 employees. They provide a full range of financial products and services including checking and savings accounts, loans, and financial education resources, emphasizing a commitment to the "People Helping People" philosophy.
Company : Fairmont Federal Credit Union
Industry : Financial ServicesCredit UnionsBanking
Fairmont Federal Credit Union Key Value propositions
Fairmont Federal Credit Union Latest news
Fairmont Federal Credit Union | People Helping People!
New & Used Autos. ADVENTURE AWAITS. Rates as low as 5.68% APR on model years ... Shop Fairmont FCU's Auto Resource, find a local dealer, and get pre ...
Lenders – WVHDF
... fairmontfcu.com. *protected email*. 401 Tenth Street Fairmont, WV 26554 ... Rates mentioned in news posts may not reflect current rates. ©2017-2024 West ...
About Fairmont FCU | Fairmont FCU | Morgantown, Fairmont ...
... important financial decision you'll make in your life, from your first ... Kasasa — a new way to bank. Home Mortgage Loans. We offer competitive rates ...
Fairmont Federal Credit Union | Fairmont WV
IMPORTANT NOTICE: 7/16/2024 8:00am Our Bellview Office ATM is temporarily out of service. For additional ATMs, visit https://www.fairmontfcu.com/locations.
Fairmont Federal Credit Union SWOT Analysis
Strengths
Strong community tiesPersonalized service and local focusCompetitive rates and financial education resources
Weaknesses
Limited geographical reachSmaller marketing budget compared to larger banksPotential vulnerability to economic downturns in its service area
Opportunities
Expand digital banking services and online presencePartner with local businesses to offer tailored financial productsAttract younger members through targeted financial literacy programs
Threats
Competition from larger banks with wider service areas and larger budgetsIncreasing interest rates impacting loan affordabilityShifting consumer preferences towards online and mobile banking options
Top Marketing Strategies for Fairmont Federal Credit Union
Fairmont Federal Credit Union User Persona
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Fairmont Federal Credit Union Geographic and Demographic Insights
Geographic Insights: Fairmont FCU's primary market is the United States, capturing 99% of its user base, with a minor international presence.
United States
99%
India
0.5%
Canada
0.2%
United Kingdom
0.1%
Germany
0.1%
Demographic Insights: Fairmont FCU targets a diverse age range (18-65+) with a slight preference towards females, reflecting their focus on family and individual financial needs.
Fairmont Federal Credit Union Socio-economic Profile
Household and Income Insights: Fairmont FCU caters to a mix of household sizes, with a primary focus on families (2-4 members) and individuals, reflecting a range of income levels with a concentration in the middle-income bracket.
Educational and Employment Insights: Fairmont FCU's target audience comprises a large segment of employed individuals, with a majority holding university or college degrees, indicating a focus on financially literate and responsible individuals.
Fairmont Federal Credit Union Behavioral Insights
Interest-Based Insights: Fairmont FCU's target audience shows interest in local happenings, personal finance, home improvement, family-oriented activities, and financial literacy.
Technology and Social Media Usage: Fairmont FCU's target audience actively uses Facebook, YouTube, and Instagram. They show a preference for YouTube content and engage across various devices, with a slight inclination towards desktop and Android.
Fairmont Federal Credit Union Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
WesBanco Bank | 45% | Banking, Financial Services, Loans |
First United Bank & Trust | 35% | Banking, Financial Services, Trust Services |
United Bank | 20% | Banking, Financial Services, Insurance |