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Fairmont Federal Credit Union Target Audience
User Segments
Age: 19
Gender: Female
Occupation: Student
Education: High School
Age: 22
Gender: Male
Occupation: Part-Time
Education: Associate Degree
Age: 24
Gender: Female
Occupation: Part-Time
Education: Bachelor's Degree
Aspiring Scholar
Age: 19
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: InstagramTikTokYouTube
Goals
- Secure a student loan to cover tuition and living expenses for college
- Successfully manage personal finances to avoid debt while pursuing higher education
- Gain practical financial literacy skills to make informed decisions about future investments and savings.
Pain Points
- Difficulty understanding complex financial terms and banking processes
- Limited income making it hard to save money and cover daily expenses
- Lack of accessible financial guidance tailored for young adults and students.
Fairmont Federal Credit Union Geographic Distribution
Fairmont FCU exclusively serves specific counties in West Virginia, USA, focusing solely on the local community within its defined charter area.
Top Countries
United States
100%
Canada
0%
Mexico
0%
United Kingdom
0%
Germany
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target users are predominantly medium-income households, with a significant number of 3-4 person families, indicating a focus on community stability.
Employment Status
Income Distribution
Education Level
Fairmont Federal Credit Union Behavior Analysis
Behavior Profile
Community Involvement
Digital Banking
Online Banking
Mobile Banking
Financial Literacy
Cash Back Rewards
ATM Reimbursements
Local News
Personal Finance
Youth Programs
Member-Centric
Family Well-being
Tech-Savvy
Social Media Engagement
Debit Card Usage
Goal-Oriented Saving
Trust
Convenience
Ethical Banking
Structured Savings
Device Breakdown
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