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The architectural visualization industry is experiencing robust growth, driven by increasing demand for immersive and interactive marketing tools in real estate. Technological advancements, particularly in VR/AR and AI, are shaping its future, enabling more realistic and efficient visual content creation. Sustainability and digital twin concepts are also emerging trends.
Total Assets Under Management (AUM)
Architectural Visualization Market Size in United States
~$1.5 Billion
(15.3% CAGR)
- Driven by increasing adoption in real estate and construction.
- Enhanced by advancements in VR/AR and 3D modeling technologies.
- Supported by growing demand for pre-construction marketing.
5.5 billion USD