Find stats on top websites
Flume is a company that sells smart home water monitors that help homeowners track their water usage, detect leaks, and save money on their water bill. The company's mission is to empower people to understand how they use water and to make changes to conserve this precious resource. Flume's water monitors are easy to install and use, and they provide homeowners with real-time data about their water usage.
Company : Flume Water
Industry : Smart Home TechnologyWater ConservationHome Improvement
Flume Water Key Value propositions
Flume Water Latest news
Flume and Rain Bird Corp Partner - Flume - Flume News
May 11, 2023 ... About Flume. Inspired by California's 2015 record-breaking drought, Flume empowers homeowners to better understand their use and conserve water.
LADWP Offers New Direct Discount for Flume, a Smart Home Water ...
Sep 29, 2022 ... LADWP News · FacebookTwitter ... important tool for customers during this historic drought. ... Flume website at www.flumewater.com/ladwp.
Deep Dive: World Oceans Day and Our 4Ocean Partnership
Jun 29, 2023 ... Flume x You. Water conservation is the single most important thing we can do to preserve the water supply. Luckily, here at Flume ...
Recent News | West Travis County PUA
Aug 30, 2023 ... https://flumewater.com/partners/wtcpua ... Receive news and alerts via email or text. Subscribe to our ... Return to top of page. Powered by ...
Flume Water SWOT Analysis
Strengths
Easy to install and use smart home water monitor.Provides real-time water usage data and leak detection.Integrates with popular smart home platforms.
Weaknesses
Reliance on subscription model may deter some customers.Limited brand awareness compared to established competitors.Dependent on accurate water flow data for optimal performance.
Opportunities
Expand product line to address whole-home water management.Partner with plumbing professionals for installation and support.Target new markets with high water conservation awareness.
Threats
Competition from established players in the smart home market.Data privacy concerns related to water usage information.Potential for technology obsolescence or compatibility issues.
Top Marketing Strategies for Flume Water
Personalized User Onboarding
Provide a tailored onboarding experience for new Flume users, guiding them through the setup process and highlighting key features relevant to their water usage and conservation goals. This will increase user engagement and retention, ultimately leading to higher satisfaction and a greater likelihood of subscribing to Flume Insight.
Interactive ROI Calculator
Develop an interactive tool that allows potential customers to input their average water bill and estimated water savings based on using Flume, showcasing the potential cost savings and return on investment. This will provide a compelling incentive for users to purchase Flume and its subscription service, Flume Insight.
Value-Based Pricing Implementation
Emphasize the value of Flume Insight by highlighting its features, such as daily and weekly budgets, leak detection alerts, and shared access, and how these benefits contribute to saving water and money. This will justify the subscription price and make it more appealing to environmentally conscious homeowners seeking to optimize their water usage and reduce their bills.
Flume Water User Persona
Name:
Age :
Gender :
Occupation :
Industry :
Education :
Preferred platforms
GOALS
Frustrations
Flume Water Geographic and Demographic Insights
Geographic Insights: Flume's primary market is the United States, followed by Canada and Australia. The company has a smaller but growing presence in European countries like the United Kingdom and Germany.
Top Countries
United States
60%
Canada
15%
Australia
10%
United Kingdom
7.5%
Germany
7.5%
Demographic Insights: Flume's target audience consists slightly more of females. The product appeals most to users aged 25-44, indicating a tech-savvy demographic concerned about homeownership.
Age Distribution
Gender Distribution
Flume Water Socio-economic Profile
Household and Income Insights: Flume's target market primarily consists of households with 2-4 members, aligning with families or couples. The income distribution leans towards a majority earning within the medium range.
Educational and Employment Insights: Most target users are employed full-time, suggesting financial stability and homeownership. They predominantly hold University or College degrees, indicating a tech-savvy and informed consumer base.
Households Size
Income Distribution
Education Level
Employment Status
Flume Water Behavioral Insights
Interest-Based Insights: Target users show interest in areas like smart home tech, sustainability, and DIY projects, reflecting a desire for efficient and eco-friendly living.
Technology and Social Media Usage: They are active on YouTube, Instagram, and Facebook, suggesting these platforms are effective for marketing. A balanced device usage indicates accessibility for different user preferences.
Interests
Device Breakdown
Social Media Usage
Flume Water Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Phyn | 40% | Smart Home Technology, Leak Detection, Water Management |
| Flo by Moen | 35% | Smart Home Technology, Leak Detection, Water Security |
| LeakSmart | 25% | Smart Home Technology, Leak Protection, Water Damage Prevention |
