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Chippit sells customized, durable QR code dog tags designed to help reunite lost pets with their owners. The tags link to an online profile containing the pet's information, contact details, and even GPS location upon scanning. The business aims to provide an added layer of security and peace of mind for pet owners.
Company : Chippit
Industry : Pet TechPet SafetyPet Identification
Chippit Key Value propositions
Chippit Latest news
Chippit - Worry Free Adventure - QR Code Dog Tag - QR Code Pet ...
Chippit QR pet tags are custom metal tags designed to last a life-time. Each dog tag includes a unique QR code attached to your pet's profile.
Michael Eidel, PhD on LinkedIn: Chippit | Own your money goals ...
Jul 12, 2022 ... ... by saving with friends. A new way to bank and pay debt free. Sign up now. https://chippit.com.au · 179 21 Comments · Like Comment. Share. Copy
Premium QR Dog Tag - Hat
For further assistance, please email [email protected]. Fully Custom. Added Layer of Security. As pet safety experts, we at Chippit believe in having multiple ...
Eli Muse on LinkedIn: After spending a good amount of time on ...
May 12, 2024 ... chat.openai.com ... Big news underway for Chippit App... Stay Tuned. ... Love when we receive these messages from customers. ♠️ Notifications should ...
Chippit SWOT Analysis
Strengths
Unique QR code technology for pet identification.Durable and customizable dog tags.No monthly fees for online profile.
Weaknesses
Reliance on pet owners having smartphones.Competition from established pet tag companies.Dependence on online platform for information access.
Opportunities
Expand product line to include other pet accessories.Partner with animal shelters and veterinary clinics.Increase marketing efforts through social media and influencer campaigns.
Threats
Advancements in pet microchip technology.Negative perception of QR codes or privacy concerns.Economic downturn impacting discretionary pet spending.
Top Marketing Strategies for Chippit
Leveraged Reciprocity
This strategy utilizes the principle of reciprocity by offering something valuable to potential customers in exchange for their information or action. This could involve free resources like safety tips or a discount code for their first purchase, encouraging a sense of obligation to reciprocate.
Chippit User Persona
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GOALS
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Chippit Geographic and Demographic Insights
Geographic Insights: Chippit's primary market is the United States, followed by the United Kingdom and Canada. The company also sees significant user bases in Australia and Germany.
Top Countries
United States
45.5%
United Kingdom
10.2%
Canada
8.1%
Australia
7.3%
Germany
6.8%
Demographic Insights: Chippit's target audience consists largely of females aged 25-34. The product appeals to a wide range of age groups but is most popular among younger demographics.
Age Distribution
Gender Distribution
Chippit Socio-economic Profile
Household and Income Insights: Chippit's target market primarily includes households of 2-4 people with medium income levels, reflecting typical pet-owning demographics.
Educational and Employment Insights: The majority of Chippit's target users are employed full-time with University or College level education, indicating a tech-savvy user base.
Households Size
Income Distribution
Education Level
Employment Status
Chippit Behavioral Insights
Interest-Based Insights: Target users are passionate about pet care, particularly dog training and health, and appreciate technology's role in pet safety.
Technology and Social Media Usage: Users are highly active on social media, especially YouTube and Instagram. They primarily use Android and iOS devices, aligning with the product's features.
Interests
Device Breakdown
Social Media Usage
Chippit Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| GoTags | 35.7% | Pet Identification, Customizable Tags, Online Pet Profiles |
| Road iD | 28.6% | Pet Safety, Durable Tags, Emergency Information |
| Dynotag | 17.9% | QR Code Technology, Pet Tracking, Lost Pet Recovery |
