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Flume Inc. Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Environmental Consultant
Education: Master's Degree, Environmental Science
Age: 38
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 50
Gender: Female
Occupation: High School Teacher
Education: Master's Degree, Education
Sarah Chen
Goals
- Reduce household water consumption to align with personal values
- Minimize utility bills through efficient resource management
- Contribute to broader water conservation efforts in drought-prone regions.
Pain Points
- Lack of clear, actionable data on household water usage
- Difficulty in identifying sources of water waste
- Worry about potential hidden leaks causing damage and high bills.
Flume Inc. Geographic Distribution
Primarily focused on the US, especially drought-prone areas, with some presence in Canada and other English-speaking developed countries.
Top Countries
United States
Canada
Australia
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Flume's users are mainly medium to high-income homeowners, likely 2-4 person households, valuing smart home solutions.
Employment Status
Income Distribution
Education Level
Flume Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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