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Floret Flowers Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Landscape Designer (Part-Time)

Education: Bachelor's Degree, Fine Arts

Age: 52

Gender: Female

Occupation: Retired Teacher

Education: Master's Degree, Education

Age: 32

Gender: Female

Occupation: Sustainability Consultant

Education: Bachelor's Degree, Environmental Science

Eleanor, The Aspiring Garden Designer

Eleanor, The Aspiring Garden Designer

Age: 38
Gender: Female
Occupation: Landscape Designer (Part-Time)
Education: Bachelor's Degree, Fine Arts
Industry: Home & Garden
Channels: InstagramYouTubePinterest

Goals

  • To create a stunning and sustainable cut flower garden at home that serves as a beautiful backdrop for family life and a source of personal satisfaction
  • To master advanced gardening techniques, particularly in soil health and flower breeding, to cultivate unique and resilient blooms
  • To potentially transition her passion for gardening into a full-time, self-employed business offering garden design services with a focus on cut flowers.

Pain Points

  • Lack of reliable and detailed information on specific flower varieties and their care requirements for her local climate
  • Limited time due to other commitments, making it difficult to dedicate as much effort as she desires to her garden
  • Sourcing high-quality, specialty seeds and plants that are not readily available in her local nurseries and require extensive research.

Floret Flowers Geographic Distribution

Floret Flowers has a strong presence in North America (US & Canada), followed by key English-speaking markets (UK, Australia) and growing European interest, leveraging global online accessibility.

Top Countries

United States flag

United States

65.5%
Canada flag

Canada

10.2%
United Kingdom flag

United Kingdom

6.8%
Australia flag

Australia

5.1%
Germany flag

Germany

2.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 3-4 person households, suggesting families or couples. Income levels skew towards medium to high, indicating willingness to invest in hobbies.

Employment Status

Income Distribution

Education Level

Floret Flowers Behavior Analysis

Behavior Profile

Passionate Gardeners
Flower Enthusiasts
Learning
Inspiration
Knowledge Seeking
Online Engagement
Video Content Consumption
Social Media Discussion
Community Seeking
Practical Advice
Trusted Sources
Investment in Education
Aesthetic Appreciation
Intentional Living
Nature Connection
Sustainable Living
DIY Projects
Crafting
Home Decor
Seeking Joy

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