Floret Flower Farm Brand Positioning

Products and Features

Floret offers a curated selection of seeds, specializing in unique cut flower varieties, many of which are Floret Originals bred on their farm. They provide extensive educational resources, including a digital flower library, blog, books, and online workshops, covering topics like cut flower gardening, floral design, and seed saving. Floret also fosters a sense of community through its Farmer-Florist Collective, connecting customers with local flower growers.