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First Bite is a marketing and events company that organizes Boulder County's restaurant week. They partner with local restaurants to offer special menus and promotions, driving business to participating restaurants and promoting the Boulder dining scene. First Bite generates revenue through participation fees from restaurants and sponsorships.
Company : First Bite Boulder
Industry : RestaurantEventsMarketing
First Bite Boulder Key Value propositions
First Bite Boulder Latest news
First Bite (2023) - First Bite
Nov 21, 2023 ... We are celebrating the Boulder dining scene, creating connections and building community.
Podcast - Life as a Chef During the Pandemic - In Good Taste Denver
Sep 20, 2021 ... We've got everything you need to know about First Bite: Boulder Restaurant Week in our previous article. But the most important thing to know is ...
Sponsors - First Bite
Sep 19, 2023 ... Our approach to attracting new customers to participate in First Bite is to highlight the incredible food, chefs and community that provides for ...
Your first time - Boulder Weekly
Nov 8, 2018 ... (More menus: firstbiteboulder.com) ... The main ingredients in his fermentation are ... He hosts Radio Nibbles on KGNU: http://news.kgnu.org/ ...
First Bite Boulder SWOT Analysis
Strengths
Strong local restaurant partnershipsEstablished event with positive reputationTargeted marketing to Boulder residents and visitors
Weaknesses
Reliance on a single annual eventLimited geographic reach outside Boulder CountySeasonality and dependence on tourism
Opportunities
Expand to other Front Range citiesDevelop year-round culinary events and promotionsPartner with local food and beverage producers
Threats
Competition from other restaurant weeks and eventsChanging consumer dining habits and economic downturnsIncreased operating costs for restaurants impacting participation
Top Marketing Strategies for First Bite Boulder
Interactive ROI Calculator
This strategy provides restaurants with a tool to calculate the potential return on investment (ROI) of participating in the restaurant week event. This helps restaurants make informed decisions about participating and demonstrates the value First Bite provides, ultimately leading to higher participation rates.
First Bite Boulder User Persona
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First Bite Boulder Geographic and Demographic Insights
Geographic Insights: First Bite's primary market is the United States, specifically Boulder County, CO. They attract a small percentage of international visitors, primarily from Canada, the UK, Germany, and Australia.
Top Countries
United States
95%
Canada
2%
United Kingdom
1%
Germany
0.8%
Australia
0.7%
Demographic Insights: First Bite's target audience skews slightly female and falls primarily within the 25-44 age range, reflecting a demographic interested in dining and entertainment.
Age Distribution
Gender Distribution
First Bite Boulder Socio-economic Profile
Household and Income Insights: The majority of First Bite's target audience falls within the 'Medium' income bracket and households of 2-4 people, suggesting couples and small families.
Educational and Employment Insights: First Bite's target market is primarily employed full-time with a university or college degree, indicating a well-educated and financially stable demographic.
Households Size
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First Bite Boulder Behavioral Insights
Interest-Based Insights: First Bite's target audience enjoys travel, outdoor activities, craft beer, live music, local events, food festivals, and fitness.
Technology and Social Media Usage: First Bite's target audience is active on social media, particularly Instagram, with a preference for mobile devices.
Interests
Device Breakdown
Social Media Usage
First Bite Boulder Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Denver Restaurant Week | 40% | Restaurant, Events, Denver |
| OpenTable | 30% | Restaurant, Reservations, Technology |
| Westword | 15% | Media, Events, Denver |
