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Boulder CVB
EatBoulder
DiningOut Magazine Boulder
Top Marketing Channels
Boulder CVB
- Content Marketing
- Examples: Blog posts on 'Things to Do in Boulder', Articles on local attractions, Visitor guides
- Campaigns: Seasonal Activity Guides, Local Hidden Gems, Family Fun in Boulder
- Social Media Marketing
- Examples: Facebook posts promoting local events, Instagram reels showcasing Boulder's beauty, Twitter updates on visitor tips
- Campaigns: Discover Boulder Campaign, #BoulderAdventures, Support Local Businesses
- Partnership Marketing
- Examples: Collaborations with local hotels, Joint promotions with activity providers, Featured listings for Boulder businesses
- Campaigns: Stay & Play Boulder, Explore Boulder Packages, Official Visitor Guide Partnerships
Top Sales Channels
- Online Booking Platforms
- Website direct bookings for tours, Eventbrite for local events, Third-party hotel booking sites
- Book Your Boulder Getaway, Event Ticket Deals, Summer Tour Specials
- Visitor Information Centers
- Physical visitor center sales, Brochure distribution, Direct inquiries
- Plan Your Visit, Local Expert Advice, Boulder Information Desk
- Partnership Sales
- Referral programs with hotels, Group tour bookings, Convention and event sales
- Boulder Group Packages, Convention Welcome Program, Partner Referral Incentives
Savor Productions SWOT Analysis
Strengths
Official destination marketing organization
Broad reach to tourists and visitors
Strong network of local business partnerships
Weaknesses
May lack specific focus on culinary events
Reliance on general tourism rather than niche markets
Bureaucratic decision-making processes
Opportunities
Expand culinary tourism offerings
Leverage influencer marketing for food experiences
Develop more targeted dining guides
Threats
Competition from private event organizers
Changes in tourism trends
Economic downturns affecting travel budgets
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