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Forging Youth Resilience

Forging Youth Resilience (FYR) is a non-profit organization that empowers at-risk youth through fitness, mentorship, and community. They operate a network of local clubs across the country, partnering with gyms to provide access to fitness programs and life skills development. FYR relies on donations and fundraising to support their programs and expand their reach.

Company : Forging Youth Resilience

Industry : Non-profitYouth DevelopmentFitness

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Boys & Girls Clubs of America
YMCA
Big Brothers Big Sisters of America

Forging Youth Resilience Key Value propositions

Fitness
Mentorship
Life Skills
Community

Forging Youth Resilience SWOT Analysis

Strengths

Unique combination of fitness and mentorshipFocus on underserved youthCommunity-based programs

Weaknesses

Reliance on donations and fundraisingLimited geographical reachPotential for inconsistent program quality across locations

Opportunities

Expand partnerships with gyms and community organizationsDevelop digital resources and online programsIncrease awareness and attract larger donations

Threats

Economic downturn impacting fundingCompetition from other youth programsDifficulty in retaining qualified staff and volunteers

Top Marketing Strategies for Forging Youth Resilience

Personalized User Onboarding

This strategy helps FYR build relationships with at-risk youth. It gives them a positive first impression of the program and motivates them to stay involved. A personalized onboarding process can increase retention and engagement within the program.

Leveraged Reciprocity

FYR can use this strategy to attract more volunteers and donors by offering them tangible benefits in return for their contributions. This could include exclusive events, recognition on the FYR website, or other perks. This strategy would strengthen FYR's community and increase engagement.

Content-Specific Call-to-Action Optimization

This strategy allows FYR to target specific audiences with the right messaging. It can guide people towards the actions that best align with their interests, such as signing up for a local club, donating, or volunteering.

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Forging Youth Resilience User Persona

Forging Youth Resilience Geographic and Demographic Insights

Geographic Insights: FYR's primary market is the US, with a significant 90% user base. Canada follows with 3%, indicating a potential for expansion in North America.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    3%

  • United Kingdom flag

    United Kingdom

    2%

  • Australia flag

    Australia

    1.5%

  • Germany flag

    Germany

    0.5%

Demographic Insights: While evenly split between genders, FYR's target users are primarily young adults aged 18-24, aligning with their youth-centric programs.

Age Distribution

Gender Distribution

Forging Youth Resilience Socio-economic Profile

Household and Income Insights: FYR's target audience typically falls within low to medium income brackets and are likely to be part of families with 3-4 members.

Educational and Employment Insights: The majority of target users are students currently enrolled in compulsory or high school, reflecting FYR's focus on youth development.

Households Size

Income Distribution

Education Level

Employment Status

Forging Youth Resilience Behavioral Insights

Interest-Based Insights: Target users show diverse interests including sports, music, gaming, social media, fashion, cooking, and travel, representing typical youth interests.

Technology and Social Media Usage: Users are highly active on visual platforms like YouTube, TikTok and Instagram, and primarily use mobile devices (Android and iOS).

Interests

SportsMusicGamingSocial MediaFashionCookingTravel

Device Breakdown

Social Media Usage

Forging Youth Resilience Top Competitors

Competitor
Estimated market share
Top domains
Boys & Girls Clubs of America35%Youth Development, Community Outreach, Education
YMCA30%Fitness, Community Development, Social Responsibility
Big Brothers Big Sisters of America20%Mentoring, Youth Support, One-on-One Support

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