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Forging Youth Resilience (FYR) is a non-profit organization that empowers at-risk youth through fitness, mentorship, and community. They operate a network of local clubs across the country, partnering with gyms to provide access to fitness programs and life skills development. FYR relies on donations and fundraising to support their programs and expand their reach.
Company : Forging Youth Resilience
Industry : Non-profitYouth DevelopmentFitness
Forging Youth Resilience Key Value propositions
Forging Youth Resilience Latest news
Welcoming EZ Muhammad to Forging Youth Resilience | Forging ...
Oct 26, 2023 | News. An integral part of our mission at Forging Youth Resilience is to connect our youth athletes with elite ... I'm excited to talk to ...
Forging Youth Resilience | LinkedIn
https://forgingyouthresilience.org/. External link ... View all updates, news, and articles. Join now ... Browse jobs. Logistics Manager jobs. 62,545 open jobs ...
Find a Club | Forging Youth Resilience
New Jersey; New York; Ohio; Texas; Virginia ... Clubs can send and receive important resources; Athletes will have access to exclusive content.
Jess Holbrook - Meta | LinkedIn
New to LinkedIn? Join now. or. Continue with GoogleContinue ... https://forgingyouthresilience.org/. Publications ... top of the web browser user interface to ...
Forging Youth Resilience SWOT Analysis
Strengths
Unique combination of fitness and mentorshipFocus on underserved youthCommunity-based programs
Weaknesses
Reliance on donations and fundraisingLimited geographical reachPotential for inconsistent program quality across locations
Opportunities
Expand partnerships with gyms and community organizationsDevelop digital resources and online programsIncrease awareness and attract larger donations
Threats
Economic downturn impacting fundingCompetition from other youth programsDifficulty in retaining qualified staff and volunteers
Top Marketing Strategies for Forging Youth Resilience
Leveraged Reciprocity
FYR can use this strategy to attract more volunteers and donors by offering them tangible benefits in return for their contributions. This could include exclusive events, recognition on the FYR website, or other perks. This strategy would strengthen FYR's community and increase engagement.
Forging Youth Resilience User Persona
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Forging Youth Resilience Geographic and Demographic Insights
Geographic Insights: FYR's primary market is the US, with a significant 90% user base. Canada follows with 3%, indicating a potential for expansion in North America.
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
0.5%
Demographic Insights: While evenly split between genders, FYR's target users are primarily young adults aged 18-24, aligning with their youth-centric programs.
Forging Youth Resilience Socio-economic Profile
Household and Income Insights: FYR's target audience typically falls within low to medium income brackets and are likely to be part of families with 3-4 members.
Educational and Employment Insights: The majority of target users are students currently enrolled in compulsory or high school, reflecting FYR's focus on youth development.
Forging Youth Resilience Behavioral Insights
Interest-Based Insights: Target users show diverse interests including sports, music, gaming, social media, fashion, cooking, and travel, representing typical youth interests.
Technology and Social Media Usage: Users are highly active on visual platforms like YouTube, TikTok and Instagram, and primarily use mobile devices (Android and iOS).
Forging Youth Resilience Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Boys & Girls Clubs of America | 35% | Youth Development, Community Outreach, Education |
YMCA | 30% | Fitness, Community Development, Social Responsibility |
Big Brothers Big Sisters of America | 20% | Mentoring, Youth Support, One-on-One Support |