Forging Youth Resilience : Market and Competitor Analysis

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Forging Youth Resilience (FYR) is a non-profit organization that empowers at-risk youth through fitness, mentorship, and community. They operate a network of local clubs across the country, partnering with gyms to provide access to fitness programs and life skills development. FYR relies on donations and fundraising to support their programs and expand their reach.

Company : Forging Youth Resilience

Industry : Non-profitYouth DevelopmentFitness

Major Markets

United States

Canada

United Kingdom

Key Competitors

Boys & Girls Clubs of America

YMCA

Big Brothers Big Sisters of America

Forging Youth Resilience Key Value propositions

Fitness

Mentorship

Life Skills

Community

Forging Youth Resilience Latest news

Welcoming EZ Muhammad to Forging Youth Resilience | Forging ...

Oct 26, 2023 | News. An integral part of our mission at Forging Youth Resilience is to connect our youth athletes with elite ... I'm excited to talk to ...

Forging Youth Resilience | LinkedIn

https://forgingyouthresilience.org/. External link ... View all updates, news, and articles. Join now ... Browse jobs. Logistics Manager jobs. 62,545 open jobs ...

Find a Club | Forging Youth Resilience

New Jersey; New York; Ohio; Texas; Virginia ... Clubs can send and receive important resources; Athletes will have access to exclusive content.

Jess Holbrook - Meta | LinkedIn

New to LinkedIn? Join now. or. Continue with GoogleContinue ... https://forgingyouthresilience.org/. Publications ... top of the web browser user interface to ...

Forging Youth Resilience SWOT Analysis

Strengths

Unique combination of fitness and mentorshipFocus on underserved youthCommunity-based programs

Weaknesses

Reliance on donations and fundraisingLimited geographical reachPotential for inconsistent program quality across locations

Opportunities

Expand partnerships with gyms and community organizationsDevelop digital resources and online programsIncrease awareness and attract larger donations

Threats

Economic downturn impacting fundingCompetition from other youth programsDifficulty in retaining qualified staff and volunteers

Top Marketing Strategies for Forging Youth Resilience

Personalized User Onboarding

This strategy helps FYR build relationships with at-risk youth. It gives them a positive first impression of the program and motivates them to stay involved. A personalized onboarding process can increase retention and engagement within the program.

Leveraged Reciprocity

FYR can use this strategy to attract more volunteers and donors by offering them tangible benefits in return for their contributions. This could include exclusive events, recognition on the FYR website, or other perks. This strategy would strengthen FYR's community and increase engagement.

Content-Specific Call-to-Action Optimization

This strategy allows FYR to target specific audiences with the right messaging. It can guide people towards the actions that best align with their interests, such as signing up for a local club, donating, or volunteering.

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Forging Youth Resilience User Persona

Name:

DeShawn

Age :

16

Gender :

Male

Occupation :

High School Student

Industry :

Education

Education :

High School

Preferred platforms

GOALS

To improve his physical fitness and athletic abilities to make the varsity basketball team
To build self-confidence and develop positive social connections with peers and mentors
To graduate high school and pursue a college education, breaking free from the cycle of poverty in his family

Frustrations

Lack of access to quality sports facilities and equipment in his under-resourced neighborhood
Negative peer pressure and limited opportunities for positive role models in his community
Feeling overwhelmed by the challenges he faces and lacking the support system to help him succeed

Name:

Lisa

Age :

42

Gender :

Female

Occupation :

Social Worker

Industry :

Social Services

Education :

Master of Social Work (MSW)

Preferred platforms

GOALS

To find effective programs that empower at-risk youth and provide them with positive outlets
To connect with organizations that align with her values and offer opportunities for her to make a tangible difference
To secure funding and resources to support the youth she serves and expand the reach of her programs

Frustrations

Bureaucratic hurdles and limited funding for social programs that support at-risk youth
Witnessing the systemic inequalities and lack of opportunities that perpetuate cycles of poverty and disadvantage
Feeling emotionally drained and burnt out from the demanding nature of her work and the lack of sufficient support

Name:

Mark

Age :

55

Gender :

Male

Occupation :

Business Owner

Industry :

Finance

Education :

Bachelor of Science in Business Administration

Preferred platforms

GOALS

To give back to his community and make a positive impact on the lives of young people
To align his philanthropic efforts with his passion for fitness and belief in its transformative power
To inspire other business leaders to invest in youth development programs that create a brighter future

Frustrations

Finding trustworthy and impactful non-profit organizations that align with his values and provide transparency in their operations
Balancing his busy schedule and demanding career with his desire to dedicate time and resources to philanthropy
Ensuring his contributions are used effectively and create a lasting, sustainable impact on the lives of the youth they serve

Forging Youth Resilience Geographic and Demographic Insights

Geographic Insights: FYR's primary market is the US, with a significant 90% user base. Canada follows with 3%, indicating a potential for expansion in North America.

Top Countries

United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
0.5%

Demographic Insights: While evenly split between genders, FYR's target users are primarily young adults aged 18-24, aligning with their youth-centric programs.

Age Distribution

Gender Distribution

Forging Youth Resilience Socio-economic Profile

Household and Income Insights: FYR's target audience typically falls within low to medium income brackets and are likely to be part of families with 3-4 members.

Educational and Employment Insights: The majority of target users are students currently enrolled in compulsory or high school, reflecting FYR's focus on youth development.

Households Size

Income Distribution

Education Level

Employment Status

Forging Youth Resilience Behavioral Insights

Interest-Based Insights: Target users show diverse interests including sports, music, gaming, social media, fashion, cooking, and travel, representing typical youth interests.

Technology and Social Media Usage: Users are highly active on visual platforms like YouTube, TikTok and Instagram, and primarily use mobile devices (Android and iOS).

Interests

SportsMusicGamingSocial MediaFashionCookingTravel

Device Breakdown

Social Media Usage

Forging Youth Resilience Top Competitors

Competitor	Estimated market share	Top domains
Boys & Girls Clubs of America	35%	Youth Development, Community Outreach, Education
YMCA	30%	Fitness, Community Development, Social Responsibility
Big Brothers Big Sisters of America	20%	Mentoring, Youth Support, One-on-One Support

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