Top Marketing Strategies for Fayetteville Technical Community College

Fayetteville Technical Community College User Persona

Name:

James Carter

Age :

19

Gender :

Male

Occupation :

Recent High School Graduate

Industry :

Not yet employed

Education :

High School Diploma

Preferred platforms

GOALS

• Secure a well-paying job that utilizes his technical skills and provides career growth
• Gain hands-on experience in a specific trade through an apprenticeship or entry-level position
• Afford his own place and gain financial independence after completing a short-term certification program

Frustrations

• Feeling overwhelmed by the prospect of choosing a career path without prior work experience
• Lacking clarity on which industries offer strong job prospects in his local area
• Finding affordable education options that fit his budget and timeline

Name:

Sarah Miller

Age :

28

Gender :

Female

Occupation :

Administrative Assistant

Industry :

Healthcare

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

• Transition into a more fulfilling and financially rewarding career in healthcare administration
• Enhance her professional skills and knowledge to qualify for higher-paying roles in her field
• Achieve a better work-life balance by pursuing online or evening classes that fit her busy schedule

Frustrations

• Feeling stuck in a dead-end job with limited opportunities for advancement
• Lacking the specific technical skills and certifications required for higher-level positions
• Balancing work, family, and personal commitments while trying to further her education

Name:

Mark Johnson

Age :

35

Gender :

Male

Occupation :

Veteran

Industry :

Transitioning from Military

Education :

High School Diploma

Preferred platforms

GOALS

• Successfully transition into civilian life by acquiring in-demand job skills
• Translate his military experience and training into a fulfilling civilian career
• Secure a stable and well-paying job to support his family and achieve financial security

Frustrations

• Navigating the complexities of veteran benefits and educational resources
• Translating his military skills into civilian job qualifications that employers recognize
• Feeling uncertain about which career paths align with his interests and experience after serving in the military

Fayetteville Technical Community College Geographic and Demographic Insights

Geographic Insights: FTCC's primary target market is the United States, capturing 95% of users, followed by emerging markets like India and China with significantly smaller user bases.

Demographic Insights: FTCC attracts a diverse age range, with a slight preference among females. The largest age group is 18-24, followed by 25-34, aligning with their target audience.

Fayetteville Technical Community College Socio-economic Profile

Household and Income Insights: FTCC's target audience predominantly falls within middle-income brackets, with a notable portion from low-income households, reflecting the focus on affordability.

Educational and Employment Insights: FTCC primarily targets individuals with a high school education, with a large portion being students seeking further education or career changes.

Fayetteville Technical Community College Behavioral Insights

Interest-Based Insights: Users show interest in career advancement, reflecting FTCC's focus on job readiness. Interests in military life and affordable living align with Fayetteville's demographics.

Technology and Social Media Usage: Users primarily use YouTube for information and entertainment. Facebook and Instagram are popular for social connection, while LinkedIn serves career-oriented needs.

Fayetteville Technical Community College Top Competitors